Crafting and Integrating a Go-to-Market Strategy: Insights from Doug Davidoff and Mark Kilens

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This was a webinar for the ages! Doug Davidoff, founder of Lift
Enablement, and Mark Kilens, a seasoned B2B tech veteran, share valuable insights on creating and implementing an effective go-to-market strategy. With their combined expertise, they provide a comprehensive overview of how integrated campaigns, RevOps, and data-driven approaches are reshaping the way companies approach their marketing and sales efforts.

Key Takeaways:

1. Defining Your Game: The importance of understanding your unique value proposition and target audience.
2. Building Your Team: Emphasizing the need for cross-functional collaboration and the role of RevOps in executing integrated campaigns.
3. Mapping the Customer Journey: Creating a holistic view of the customer experience, from front-stage interactions to backstage operations.
4. Messaging and Positioning: Developing a cohesive story across brand, solution, product, and feature levels.
5. Campaign Planning and Execution: Using a structured approach to create effective, integrated campaigns.
6. RevOps and Performance Measurement: Focusing on key metrics like volume, conversion rates, velocity, value, and cost.
7. Avoiding Pitfalls: Understanding why RevOps initiatives fail and the cost of not integrating your go-to-market efforts.

Practical Applications:

• Campaign Structuring: Learn how to create multi-layered campaigns that align with brand, segment, vertical, and specific account strategies.
• RevOps Integration: Discover techniques for incorporating RevOps into every stage of campaign planning and execution.
• Measurement Frameworks: Understand how to measure campaign effectiveness using the 5 V's: volume, conversion rates, velocity, value, and cost.
• Avoiding Common Pitfalls: Gain insights on how to prevent RevOps failures and the importance of upstream problem-solving.

Expert Insights:

Doug Davidoff and Mark Kilens share their perspectives on the future of go-to-market strategies, emphasizing:

• The importance of managing complexity rather than just complications
• The need for a holistic approach to customer experience
• The critical role of RevOps in driving successful integrated campaigns
• The value of continuous learning and adaptation in strategy execution

Conclusion:

This webinar comprehensively examines how modern B2B companies can leverage integrated go-to-market strategies to enhance their marketing and sales efforts. By adopting a holistic, data-driven approach and focusing on RevOps integration, businesses can create more effective, cohesive campaigns that resonate with their target audience and drive meaningful results.

For more information on implementing these strategies or to explore how TACK
can help transform your go-to-market approach, visit the TACK
website or connect with Doug Davidoff and Mark Kilens on LinkedIn.