The Future of Gifting in B2B - Insights from Sendoso

In this insightful webinar, Kris Rudeegraap, CEO and co-founder of Sendoso, shares valuable insights on the evolving landscape of gifting in B2B marketing and sales. With years of experience in the industry, Kris provides a comprehensive overview of how AI and data-driven strategies are reshaping the way companies approach gifting and outbound marketing.

Key Takeaways:

1. People-First Gifting Framework: Kris introduces a framework for effective gifting that focuses on five key elements:
   • Right Message
   • Right Gift
   • Right Time
   • Right Person
   • Right Delivery Channel
2. AI-Enhanced Gifting: Artificial Intelligence is revolutionizing the gifting process by:
   • Analyzing vast amounts of data points
   • Crafting personalized messaging
   • Providing gift recommendations
   • Enhancing decision-making processes
3. Data-Driven Approach: Sendoso leverages a rich dataset from millions of gifting interactions to create a flywheel effect, continuously improving gift recommendations and recipient satisfaction.
4. Signal-Based Outbound Strategy: Kris details Sendoso's shift from traditional outbound methods to a more sophisticated, signal-based approach using tools like:
   • Intent data providers (e.g., 6sense, Bombora)
   • Job change alerts
   • Web visitor tracking
   • First-party data signals
5. Streamlined Sales and Marketing Efforts: The webinar showcases how Sendoso has integrated various data sources and created scalable workflows using tools like Clay to automate and personalize outreach.
6. Incorporating Gifting in ABM: Kris provides insights on how Account-Based Marketing (ABM) managers can leverage gifting to enhance their targeted account strategies, including the use of personalized landing pages with integrated gifting experiences.

Practical Applications:

• Event Follow-ups: Learn how to use gifting effectively in post-event engagement strategies.
• Breaking into New Accounts: Discover techniques for using gifts to cut through the noise and establish connections with prospects.
• Reviving Stalled Pipelines: Understand how strategic gifting can help re-engage dormant opportunities.
• Personalization at Scale: Gain insights on balancing personalization with scalability in your gifting programs.

Expert Insights:

Kris Rudeegraap shares his perspective on the future of B2B gifting, emphasizing the importance of:

• Leveraging AI and data for more effective gifting strategies
• Integrating gifting seamlessly into existing marketing and sales workflows
• Focusing on creating memorable experiences rather than just sending items

Conclusion:

This webinar comprehensively examines how modern B2B companies can leverage gifting to enhance their marketing and sales efforts. By adopting a data-driven, AI-enhanced approach to gifting, businesses can create more personalized, timely, and effective outreach strategies that resonate with their target audience and drive meaningful results.

For more information on implementing these strategies or to explore how Sendoso can help transform your gifting programs, visit Sendoso's website or connect with Kris Rudeegraap on LinkedIn.