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Dustin Tysick 24 min

Your Sales Team Needs Customer Stories, Not Case Studies | Kevin "KD" Dorsey (Bench Accounting)

This week, Dustin chats with Kevin "KD" Dorsey, SVP of Sales and Partnerships at Bench Accounting, about using customer stories to help close more deals. They discuss how customer stories are a non-negotiable asset in your GTM strategy, how sales and marketing can work together to easily capture them, why every sales team needs videos for their top 10 objections, and how to enable sellers to actually use the content.

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