Dustin Tysick
20 min
Brace Yourselves; Budgeting Season Is Here | Aaron Branson (Netsurion & Revup Marketing)
This week, Dustin chats with Aaron Branson, Senior VP of Marketing at Netsurion & CEO at Revup Marketing, all about the upcoming budgeting season. They chat about what the ROI of measuring ROI is, attribution, how to effectively communicate your needs with the C suite, and the crucial importance of the marketing leader being involved, not just in the forecasting side but also in budgeting.
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