Dustin Tysick 25 min

Your Conversion Rate Issue Is Really A Messaging Problem | Eden Bidani (CAPE.Agency)

Eden Bidani, Head of Strategy & Copy @ CAPE.Agency, joins Dustin on this week's episode to explain why conversion rates and revenue problems are usually just signs of poor messaging. They discuss why brand archetypes matter, how you can hack your way to successful positioning, and shed light on some common mistakes copywriters make.


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