Dustin Tysick 31 min

People Don't Care About Benefits, They Care About Features | Anthony Pierri (FletchPMM)


This week, Dustin chats with Anthony Pierri from FletchPMM about all things product marketing. Anthony gives his take on why the common advice of leading with benefits isn't always correct and why people care about features. They also discuss why category creation usually isn't the right path and why you should instead focus on differentiating within an existing category. The key takeaway is that simple, specific, differentiated messaging and positioning is the way to go.



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