Hey there!

Big news: Starting December 1, this newsletter is moving to Sunday mornings with a new format designed to simplify your experience and deliver more value.

We currently use Beehiiv to send this newsletter, use AudiencePlus to run TACK Network, and Mighty Networks to run TACK Insider, along with Slack.

This is way too confusing—way too much tech and, honestly, a lot to manage.

We are simplifying EVERYTHING and are building out a brand new experience - early look is 🔥). I can’t wait to share it with you.

Why the change? As Mark and I looked toward 2025, one thing became clear: simplicity is key—for you, for us, and for your buyers. B2B is plagued by bloat—overwhelmed inboxes, clunky sales processes, and too much noise.

Here’s what’s changing:

• TACK Insider: We’re merging the TACK Network into one experience with two tiers: Subscribers and Pro Members.

• Sunday Morning Delivery: Kickstart your week with actionable insights and curated GTM resources.

• Focused Content: Each email will include GTM strategies, tools, and curated resources—less fluff, more value.

Your turn. Take a moment to think about where you can simplify for your buyers. From website design to email campaigns, cutting the clutter creates room for trust and action.

And make sure to join the Slack group to learn how to become a GTM leader.

Why People-First GTM Wins in 2025

The future of GTM is here, and it’s people-first. Buyers want autonomy, transparency, and connection. Here’s how to align with these demands:

Build a Customer Compass:

Talk to real buyers, not just data. Use interviews and social listening to uncover emotional drivers and create “micro-stories.” Every piece of zero-click content should focus on solving their problems, not yours. For inspiration, check out how brands like HubSpot approach humanized marketing.

Resonate Over Relevance:

Being relevant grabs attention; resonance builds trust. Content that connects emotionally—like simple explanations of complex tools or relatable case studies—drives deeper engagement. Need an example? Marcus Sheridan’s “They Ask, You Answer” framework is a masterclass in resonance.

Empower Through Transparency:

Buyers crave control. Start building demo arenas—interactive hubs where prospects can explore your product independently. Brands like Klue are already leading the way. Transparency not only builds trust but accelerates decision-making.

Want to see how this plays out? Explore our People-first GTM framework here.

Cool Tool of the Week: Ideogram.ai

Visual storytelling is essential for resonating with your audience. Enter Ideogram.ai—a design tool that makes creating polished, story-driven visuals effortless. I’ve used it for LinkedIn posts and presentations, and it’s been a game-changer.

Why it’s relevant: Great design isn’t just about looking good—it’s about making your message stick. In an era of scarce attention, tools like Ideogram help you stand out.

👉 Try it out for yourself here.

This isn’t sponsored, by the way, but each week, we will highlight a tool that either our community or I find valuable.

Community Highlight: Let’s Talk B2B Brand Challenges

This week, we’re highlighting a thoughtful question from Cat Lim in #marketing-questions inside of our TACK Insider Slack:

"Why does brand work often get relegated to a ‘marketing prop’ when we know it’s a strategic asset?"

Cat’s question challenges us to rethink branding’s role in driving business success. Here’s how to elevate your brand from “nice-to-have” to a proven strategic advantage:

Three Actions to Take Now

1. Position Your Brand as a Revenue Driver

   • Clearly articulate how branding contributes to core business goals like faster product adoption, customer retention, or streamlined hiring.

2. Foster Cross-Functional Collaboration

   • Align with strategy, design, and sales teams to create unified objectives that demonstrate brand ROI across departments.

3. Measure What Matters

   • Use analytics tools (e.g., Heap, Amplitude) to tie brand initiatives directly to key metrics like reduced CAC, increased LTV, or faster deal cycles.

Let’s hear your thoughts! Join the discussion and share your strategies: Join here.

Don’t Miss This Webinar: Influencer Partnerships for 2025

Topic: Influencer Partnerships That Drive Growth: Strategies for CMOs & Demand Gen Leaders
Date/Time: Dec 10, 2024, 1 PM ET (Register if you want the recording)
Description: Join Brianna Doe (240k LinkedIn followers), Vin Matano (34k LinkedIn followers), and me (53k LinkedIn followers) as we explore influencer strategies for building trust and driving demand. We have all experienced this firsthand, both working with brands as creators and influencers and then as brands that find and work with creators and influencers.

Join us live, and one person will get a brand new copy of my book that comes out in December.

👉 RSVP here to save your spot.

Mark’s GTM Insights: My Take

Last week, my co-founder, Mark Kilens, shared a tip highlighting where GTM strategies are heading in 2025 inside TACK Insider for members. Here’s why they matter—and my perspective on putting it into action:

Demo Arenas: The Future of Buyer Control

Mark predicts that demo arenas—interactive, self-serve environments for product exploration—will revolutionize how buyers engage with brands. I couldn’t agree more. Today’s buyers expect autonomy, and demo arenas eliminate the bottlenecks of scheduling and sales reps while building trust faster.

Here’s how I see it: Demo arenas represent a shift from “let us guide you” to “we trust you to guide yourself.” At TACK, we’re testing this with a single interactive demo tied to a common customer challenge. So far, it’s clear that prospects are more likely to engage when given control up front.

Thinking of trying this? Start small. Tools like Navattic make it easy to create guided, interactive demos. Want inspiration? Check out Klue’s Demo Arena for a look at how competitive enablement can go self-serve.

You can join us for free on Slack to get access to these tips, too!

Until Next Week

Simplicity isn’t just a theme for TACK—it’s a mindset for 2025. Whether it’s decluttering your website, refining your pitch, or rethinking your GTM, simplifying is how we’ll win together.

Let’s keep putting people first.

– Nick Bennett

Co-founder, TACK

P.S. Hit reply and let me know what excites you about this new chapter.