Dustin Tysick 27 min

Using simplicity to guide your messaging | Emma Stratton (Punchy.co)

On this week's episode, Dustin is joined by Emma Stratton, Founder of Punchy.co. This episode covers the importance of simplifying your positioning and messaging so that it resonates with your target market. It's time to do away with marketing fluff that focuses too much on the nitty-gritty; you need to address your buyers wants and needs with conversational and value-focused messaging.


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