Dustin Tysick
19 min
Unlocking the Path Between Advertising and Revenue | Lewis Rothkopf (Pairzon)
This week, Dustin chats with Lewis Rothkopf, Chief Revenue Officer at Pairzon, about the need for marketers to unite advertising with sales and revenue. He emphasizes the importance of using data to understand the impact of advertising on actual sales and highlights the challenges of tying advertising to in-store activities. Lewis explains how AI and predictive analytics can be used to gain insights into advertising effectiveness and improve personalization while maintaining privacy. They also discuss on the changing roles of CRO and CMO and the optimistic future of marketing and sales.
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