Simon Chuang, Director of Digital Marketing at Lacework, joins Dustin on this week's episode to share insights into LinkedIn ads, discussing the common mistakes people make when structuring and running them. He emphasizes that LinkedIn is ideal for B2B marketers not only for leads but also for content quality and audience reach. Simon highlights the benefits of thinking of one's company as a thought leader within the industry and presenting this image before introducing products or services to potential leads, and shares his approach on retargeting based on content consumption.

You Might Also Like

EXCLUSIVE

Don’t Break the Bank on ABM, Be Scrappy | Mason Cosby (Scrappy ABM)

Dustin Tysick | 23 min

EXCLUSIVE

Your Sales Team Needs Customer Stories, Not Case Studies | Kevin "KD" Dorsey (Bench Accounting)

Dustin Tysick | 24 min

X

This is a test comment.

X

This is a longer test comment to see how this looks if the person decides to ramble a bit. So they're rambling and rambling and then they even lorem ipsum.

author

Mastering LinkedIn Ads | Simon Chuang (Lacework)

You Might Also Like

Don’t Break the Bank on ABM, Be Scrappy | Mason Cosby (Scrappy ABM)

Your Sales Team Needs Customer Stories, Not Case Studies | Kevin "KD" Dorsey (Bench Accounting)

Join the Movement

Thanks for subscribing!

Magic Link Code Invalid

Edit Profile