Dustin Tysick
27 min
Understanding the Power of Tonality in Sales | Roger Martin (ThriveMore Brands)
In this conversation, Dustin and Roger Martin, Co-Founder and CEO of ThriveMore Brands, discuss the importance of tonality in sales conversations and how it separates top-tier salespeople from the rest. They emphasize the need for salespeople to have genuine conversations and actively listen to their prospects. They also discuss the difference between manipulation and persuasion in sales and the importance of building trust with customers. Finally, they touch on Roger's transition from the corporate world to entrepreneurship and the realities of running a business.
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