Chili Piper
42 min
The Most Common Demand Gen Misconceptions with Liam and Graceanne from Storybook Marketing
Are you still under the impression that demand generation is just a tactic or a single person's responsibility? In this podcast episode, Tara Robertson is joined by the co-founders of Storybook Marketing, Liam Moroney and Graceanne MacDonald, to debunk the biggest misconceptions about demand generation and emphasize the importance of a holistic approach throughout the team. They stress the importance of understanding the customer journey and using the right channels to reach the right people. They also discuss the importance of audience research and getting feedback from the sales team to figure out what works best.
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