Ashley McGovern 40 min

Leveraging First-Party Data In Content Marketing to Tell Better Brand Stories


Curious how you can use data to champion how your product exists in the real world? Listen into the first ever roundtable of the show. Hear from Jonathan Gandolf, Founder & CEO of The Juice, Kathryn Browning, Marketing Director at Justuno, and Karl-Christofer Veske, Marketing Specialist at Wynter, as they discuss how to use first-party data storytelling. Topics discussed are: - Examples of first-party data storytelling - How to pitch data ideas to your CEO - What to do if customers don't want to share their results publicly - How to distribute first-party data content successfully Learn more about Jonathan: https://www.linkedin.com/in/jonathan-gandolf/ Learn more about Kathryn: https://www.linkedin.com/in/kathryn-browning/ Learn more about Karl: https://www.linkedin.com/in/karl-christofer-veske/



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