Melissa Moody 51 min

Developing Positioning for Growing Brands with Jon Itkin (In the Kitchen)

Begin your New Year 2024 with excellent positioning and messaging, thanks to the amazing ideas from Jon Itkin, Principal of In The Kitchen: an agency for high-growth startups looking to find their groove and connect with customers. He and host Melissa Moody chat about: - The fundamentals of positioning for fast growing tech companies (and everyone else too) - The concept of ''advantage stacking'' - How to find balance between brand and product marketing - How to build a customer journey model - The wins that can be found by talking with HAPPY customers


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