Integrating PR into Your Marketing Efforts with Stephen Karaolis (Pear the Agency)
Let's start the New Year 2024 off with a bang and getting your PR efforts aligned with your marketing! This week, we've got guest Stephen Karaolis who founded PR agency The Pear Agency, focused on building high-growth software brands. He's also a fractional marketing consultant who had a lot to share with host Melissa about: - why early stage marketrs should be thinking about investing in PR - how PR relates to the other marketing activities you're doing - three types of information you should have ready to give to reporters/media relations - how to train your executives for PR wins - the way that messaging directly impacts PR success - how to tie your pitch to Travis Kelce and Taylor Swift (well, not reallky, but you can hear how Stephen did!)
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