Humanize Your Brand With Video-led Marketing
Want to make your brand more relatable and engaging? Video-led marketing might be the key. This blog dives into how incorporating videos into your marketing strategy can humanize your brand, foster deeper connections with your audience, and enhance your overall brand image.
Thanks everyone for joining this month's Masterclass. We have Tim Davidson. If
you don't know Tim, he is a good friend of mine and kind of, you know, fruit
cutting extraordinaire on video.
But for anyone that doesn't follow Tim on LinkedIn, as well as bring it to
every other social media channel, make sure to go follow him. He's going to be
talking about how to humanize your video led marketing.
He does a ton of video, really, really good at, he spends way too much time
probably editing on top of that.
But yeah, Tim, the floor is yours. I know you've got some slides and stuff so
we'll make this interactive if you if you have questions, drop them in the chat
We'll kind of try to go through those as as Tim's talking.
Yeah, 100% thanks everyone for coming. It's very exciting to meet all you.
As Nick mentioned, playing a group right here. Any questions I love questions I
think that is the best way to kind of get, you know, some value.
Next screen sharing possibilities.
Good.
Good point.
There we go.
Quick fun note here. This is my first time like really diving into how to use
AI tools. And I use this like, it's called gamma, I think, for presentations.
Pretty impressive. I sent Nick the first presentation, like took like three
minutes. I've seen did a lot to it since then, but it's pretty impressive.
So talking about humanizing your brand with video led marketing, just kind of
give you a quick background, because I think it will help for some context on
me.
I am the senior director of marketing at directed which is a performance market
agency.
And then on my side side gig side hustle I create a lot of B2B marketing sales
content, mostly videos for LinkedIn, but other channels as well.
So I would say LinkedIn's the biggest one, the quick scam is that my LinkedIn
profile if you wanted to kind of dive into, you know, more about like the
videos I'm going to talk about and things like that.
But the marketing part at directive is actually important because I'm internal
marketing so I'm trying to get in new bringing new business.
And because we're a services company where marketing agency part we have we
spent about $3 million a year on advertising.
And most of that is geared towards like an R&D function, because if we don't
innovate for clients we lose and the best way to do that is to innovate our own
marketing to bring a new clients.
So we can kind of keep that innovation going. So I'm able to test things that
maybe other companies can't because we want to see what works and what doesn't.
So I've been able to do that a lot with like video, even just like taking
videos using it for the advertising side, how it plays into landing pages
things like that. So we'll dive into that as well a little bit in here.
Yeah, and just kind of give you an idea we'll talk about a little bit like what
what video marketing is why you need to use it.
So, I think that's the thing that we're going to be able to do is to get
started, starting is really the most important thing and it's actually going to be one of the simplest things you've ever heard of. Integrating into your marketing strategy. So once you start getting those
foundations going, and then you know kind of taking things to the next level
just some insights tips I've learned over the couple of last couple years from
like the advertising side like I mentioned the directive but also just
personally on the platforms like LinkedIn and tic tac things like that.
So, I think it's a really good marketing. And it's simplest form. It's how do
you humanize your brand to stand out. We've all seen those.
Those MarTech, PDFs where it's like oh there's 11,000 companies now it's so
wildly different. Those aren't like perfect but there is a lot more competition
and everyone's day to day for attention for your company.
And we've seen the emergence of you know tic tac and YouTube and all these
other platforms, where it's less produced, like videos, and it's just more like
human not human interaction like talking to a screen.
And they're helping to stick out especially like beat the B2B world, because a
lot of it's just kind of, you know IBM Microsoft those like, oh stale kind of
marketing, and video led marketing helps you humanize your brand so you can
stick out because people buy from people in the simplest form.
Well I mean we probably all know these kind of numbers but if you think about
just why video so important which is very crazy to me because a lot of B2B
companies are not doing it.
The second biggest search engine ever YouTube is a video platform tic tac the
emergence of that in the last few years video platform, Instagram meta stealing
the tic tac style YouTube short stealing that videos.
And this is like the future, and it's one of the best what's not even the
future is the president, and so one of the best ways to kind of stick out no
matter what.
I kind of already alluded to some of these, but why you should do it. I think
the best one is because people buy from people. I think it's very interesting
even just personally when I do talk to people, they say they already know me
because of my videos.
And then that very intriguing and just kind of like one of those like mind
blowing things like wow it's such, you can just kind of dive right into a
conversation just to have a great time with this person it's, it's a very
interesting concept because people just know you from your videos.
It's very very interesting.
The other part is just you get a lot more content of it. I don't like it's the
thing about like blog posts text. If you start with that.
You, that's pretty much the stop right you can cut it into shorter things, but
video now they I actually tested this right now for our company.
You can take those videos transcribe it, and then just do some quick editing,
you get more video you get more content out of that and get blog posts and you
can cut up video there's like the pillar piece kind of concept.
Video if you start with that you just get a lot more content than you do if you
start writing and anything like that.
There's also just no better way to tell your story than with video.
This is a weird one, but I think the personal growth side is interesting
because I think of it is watching film as an athlete.
You're watching yourself you're seeing what you know you're doing wrong so you
can fix it or you're seeing what you're doing well you can do more of it.
Just personally I'm finding a lot of growth out of being able to watch myself,
even though I cringed at it at first, you know the watch myself my mannerism
how I talk the arms the I still do a lot of moms and likes but all those things
that I say I can catch myself doing it and you kind of
it's not only I always say you start to learn how to talk better tell your
story better. I think it's a very, again it's more personally but I think a lot
of people will see that as well as you just kind of videotape yourself.
I already kind of mentioned but the distribution shareability videos just get
shared way more than any other content and then the creative lot unlock.
So as a again a personal note, I was on LinkedIn you know two and a half years
ago.
And I was doing mostly text posts and I just came to a stall like a halt after
like six months.
I have ideas and so when I will introduce video it just unlocks so much more
storytelling and being able to talk like tell a different story or story.
Being able to like be creative in a different way and just get a lot more out
of my content actually produce more, even though it does take more time, I will
say that.
I want to make this as simple as possible on how to get started because I do
talk to a lot of people that are just not creating videos and that's because
they have the, they don't know how to get started they, they don't have the
ideas they don't
this kind of goes to the question was why don't why do you think you become a
user video enough with stopping them.
So I, yeah so this kind of ties into it.
I would say one of the things you eat a lot of companies think you need this
huge production value.
You need this hundred thousand dollar budget you need the thing this goes
against what I'm saying because we do video at our agency but you don't need a
fucking video agency to do this stuff.
You're phone your phones are like the craziest thing I've ever seen the things
you can do on your phones are crazy for video I have a fancy camera.
I only use my phone because it's just, it's just better in my opinion it's
easier in my opinion as well.
People know how like they don't have the ideas they want to talk to it's just
easier for them to write blog posts.
A lot of people are scared in camera I think we should be clear on that there
is a lot of people like that myself included.
But if you just start and you understand that the first 15 are going to be bad
they're going to be really bad.
You'll get better.
Like anything literally everything you'll get better.
A lot of people just don't know how to start.
And if you simplify it.
I think it'll help so starting with the idea I use Apple notes.
And I put tons of ideas in there.
We'll talk about how to like get ideas but it all starts with the idea what are
you going to answer what are you going to tell the story about what are you
going to talk about.
And then start filming honestly it's the easiest thing ever is just to start
filming with your phone on your desk and just point at yourself and start
talking or you can do you can you know, do different characters or you can do
different cuts or things certain like things with the angles that we'll talk about but it
just.
There's no better way to get good at it other than just doing it 15 times 16
times and putting it out there.
It sounds very simple because it is.
It was there was a question that came in Tim from Dylan.
Why do you think B2B companies don't use video enough what's stopping them.
Yeah, yeah it's definitely a lot of things we just talked about.
Think they need the production value.
Don't have someone is comfortable in camera.
So you think you need to hire someone which is very expensive.
It can be expensive.
Or just don't I think it's also like they don't have time you don't think they
have the budget even though maybe they don't have the budget for it.
I mean let's be very clear at least in the marketing department probably says
every other department to everyone's got 50 different hats, especially now.
So it's just how do you spend that time to do the video.
I won't lie there's times I will edit a video for five hours I hate it, but I
can be a perfectionist sometimes.
So that is a long time.
So that is a very long time for someone to do something and there's also a lot
of times it takes 30 minutes hour and all those things my average by two to
three.
But it does take time but doesn't need to I am also I want to be clear I'm I
can be a perfectionist sometimes.
It's all the classic answers time budget.
It's just they also don't think they need to do it.
I would say the production value is the biggest one I do talk a lot of
companies that think they need a huge production needs to be very, you know,
perfect needs to be tight and needs to be like all these things it doesn't need
to be.
Even zoom like not zoom loom or whatever screen sharing that's like one of the
best ways to show up your product these days.
And it takes like five minutes.
So the idea ideation. I'm going to speak from my point of view and what I've
seen some other companies do where you can really find a lot of content is in
these like slack communities Facebook communities club, quick plug for Nick.
People are asking questions there. If it's so if it's like if you're marketing
to marketers, you know, an exit five a club P F for, you know, what is the other ones there's pavilion. Those are marketers sales people asking questions in real time of problems they have. Those are questions you can answer in your your content in your videos.
It's just and it's never ending so you can just answer those questions take
those statements and just start talking about them in your point of view.
The influencer same concept, like if you're following someone has a big
following they're not going to answer all their comments go into those comments
sections.
So there's tons of questions statements things that are against the grain that
you can talk about in video form, tell a story your point of view.
It's very, there's just so much if you just follow the right people there's
gonna be so many questions in there.
And talk to sales, they get questions every day. They're gonna have the same
questions you're gonna start catching up on those trends.
It's really happy for it but also you can, if you start hearing your your your
ICP just talk about the same as the same questions over and over again.
It's a good idea to create content and why, you know, here's your point of view
on it here's the answer to it.
It's always a good idea to do that.
And then the other thing and this kind of.
I don't know if anyone's ever read the book steal like an artist by awesome
clan but it's about.
It's like stealing content because there's really, if you think about content,
there's not a lot of new content. It's all repurposed.
Right, and just for an example, I do a lot of videos that are like skits or the
like even Nick mentioned the fruit cutting.
And then it came from me watching a ticktack person tell store he was telling
stories as he cooked. I was like okay maybe I can do something similar.
It's really just repurposed idea but with fruit cutting and talking about B2B.
It's all just the same thing. It's just a different way to do it.
There's so many ways you can look at things like that and just repurpose it to
your style.
And then go look at B2C you can just steal everything and just do it towards B2
B. It's as simple as that.
I will hate to admit it by scrolling ticktack a little bit longer than I should
And the way I can justify it in my mind is I am getting ideas.
And there that does happen. There's a lot of days doesn't but it does happen
where I get ideas on things I can talk about or do in a videos format.
I think I mentioned just start filming. I think that's the most important part
because it just doesn't get easier unless you just start filming.
Just take your phone and talk about whatever that content is. Do it like five
times. They're all going to suck. And then but you can edit it so it looks
better.
But just start talking about the thing that you want to talk about the idea.
It all starts with this creative script or an outline. So for me I mentioned
Apple Notes. There's two ways I do it. If I do a skit where I have like two
characters.
I'll do just like here's the topic and then bullet points and like what they're
going to talk about.
I don't like to write it all out because it just sounds like I read it.
I think that people get in trouble with that.
But you have to kind of understand your how you talk about things.
And then if I talk about say I'm doing a fruit cutting talking about a certain
topic. Again, it's more bullet points.
But it's just topic ideas and so I can riff on them.
Just to give you kind of an idea of how I do that when I do talk about
something.
Is I find this helpful for me.
While I'm editing I'll make notes on things I'll come back to and talk about
more.
Like sometimes I'll leave half the fruit so I can come back and cut it up again
so I can talk about it more.
Or talk about it differently.
And then just because that just ends up to be my creative process.
And then editing the I find it very interesting the the free tools are so so
great.
I use cap cut personally, but you can use on your phone and your computer.
It's very simple way to edit.
I also know people use just Descript VEED.io clip champ and cap wing.
But those are one that I definitely check out I don't think they're all
completely free but I think they're some of them like $10 a month.
Nick, what do you use for it.
So I've been using.
So I've been I was using cap cut for a while, but I am using now in AI, like
clip generator called Memento.
It's actually really good. I've tried a bunch of them in Memento is by far the
best that I've played around with.
Hey, I say what do you say?
Yeah, so literally all you do is you can drop an RSS feed of your podcast or
YouTube link or directly upload.
And you can then it will automatically create between 15 and 30 shorts for you.
And then it actually creates longer clips if you want. And then it's one click
post to social.
Interesting.
Okay.
They're not super well known. I ended up randomly getting a DM from the founder
And he was like, you should play around with it. And I did. And I'm not
sponsored by them or anything but it's actually really cool. Yeah. So momentum.
I've tried Opus clips. Memento is way better than Opus clips.
Oh, wow. Way better. Yeah. And I've tried.
There's another one too. I forget the name of it. But the amount, like if you
go check any of like my, like Instagram stuff or TikTok stuff, I use Memento to
create those clips.
Interesting.
I'll take those out too. I'm going to check them out.
I should go back here when I said I didn't send it.
There's no better way to get feedback than just going. So like, there's two
dynamics, right? There's like your personal side of it and then there's the
business side of it.
There is times where I will, there's a concept or an idea I want to talk about
or like the fruit cutting, for example.
I wouldn't start with my company posting, like we do it now. We use that in our
ads. We use that in, you know, our social and all that for directive.
I didn't start off by doing that. I wanted to build out the concept to see what
the feedback was first on my personal side.
And then I was able to use it on directive. And I did a bunch of times with
other things as well.
It always just gives you kind of like that feedback just to see like, oh, we
can go this way. And that way you don't really get in trouble because it's just
your personal side of it.
And no one really remembers on the personal side.
And this is where I mentioned earlier where we do a lot of these, use a lot of
these videos and advertising.
And like just on emails and things like that. And these are some also just some
stats from other people I've seen other companies. And just like why to use it.
And they all make sense, right? So email, we all got emails all the time. You
know, people say they increase clue rates and response rates. That's great.
But think about how much of it we think is just kind of spam. It's just, you
know, spray and pray.
So if you put in like a video in that email and it's maybe it's 15 seconds,
maybe it's a minute long.
There's no better way for them to actually connect with, you know, who's
actually sending it than a video that's of someone talking because it brings it
back to like, you know, people first part of it, the people, like that's the
most important part is like you're humanizing your brand.
Email is just tons of text. What I don't see why not to use video and email. I
just don't see why it hurt.
Same thing with websites and landing pages. You see increased conversion rates
on landing pages, just from like Google ads third party directors things like
that where we tested it.
Or even just on services pages or, you know, product pages, video always,
typically, not always, but typically increase the conversion rates, the
response, you know, all those not responses.
Time on page and things like that.
Because there's no better way to tell a story done with video.
And then just kind of, I did already mentioned this, but there's no better way
to distribute the class pretty much every platform, done with video. You can't
distribute text on every single black.
Yes, this is great information. Thank you.
So I came from the sales side I worked with a pretty large fortune 500 before
going to a startup and then becoming a solo per solo per new or I can never say
that word.
But anyway, I'm just getting off the ground and to the question that was asked
before about why does B2B not use it. I was one of the early adopters and this
very large company.
My team started using vid yard. And we used it for part of our multi touch
marketing and it was great to see people actually were opening more of that
than they were the traditional emails.
And then even with my regard to like selling in between events like you got
deals that are stalled would have you sending out a video message.
More people opened that responded to it and reengaged when using video. So this
is some really great reminders as I'm getting off the ground to use the video
because it definitely does work.
But to your point, you know, knowing what to say and I need to do it over and
over again. It just takes experience I guess right so I've got to start doing a
bunch of that myself and it'll be interesting to watch them again and again and
again but
I like what you said regarding using Apple notes I use Apple notes as well but
I never thought to use it to write a script, but definitely going to do that so
I'm not just babbling, you know, on the video.
Oh yeah, no I mean my Apple notes is a.
Crazy but I mean you guys probably can't see this but it's my it's like my hub.
You can't see anything but I have like emojis everywhere just like notes
everywhere, because it has everything.
It's always obviously with me so I can write all my ideas that come out of
nowhere good bad ugly. I got something that are like years old that I'm like oh
you know I'll hold on to them because I'll come back and I never do but
sometimes maybe I will.
The other thing about the B2B side of it is that what we found when it was
first rolled out is a lot of people were afraid that it was very big brother
especially if you're you know working in a company where you have a lot of
people on the team. If it's being watched or recorded and who's looking at it and you know do I
look foolish out there so I think it's really just a matter of getting
comfortable with it.
And most people are more comfortable writing because this is all kind of still
very new, but I'm excited that you're here today to talk about this because it
's the next wave.
No I think it's a great point too because so many and trust me I was the same
way.
Before I started you know creating 15 that we're just really bad.
You know, you're hard to put yourself out there. It just does. Especially if
you've never like, if you, for me even like speaking for the first time I
almost puked like really hard.
Like I was almost like I was pretty close to like failing on the whole thing.
It's just like that it's just like speaking it's just like these type of things
You know, you're not going to be able to do it first. But once you put yourself
out there, you know, and you get like, doesn't have to be like good feedback
can be just you know friends feedback.
That's all really all you need sometimes to keep going.
But to your point and a lot of people are doing it. That's why I would say it's
the biggest opportunity ever because there's no better way to stick out if
everyone else is still writing.
So it's even better, because yeah the AI there's video AI I've seen those you
know moving web stuff, they're crap.
Maybe they'll be good. I'll be pumped for that. My character is going to be
great but that's you know there's just not people are going to keep continue to
write right now. So there's just a huge opportunity.
I haven't mentioned it but it's actually the same point we were just talking
about it's just like how humanize the brand, especially with emails especially
with even LinkedIn DMS like I will use lume a lot now, because it does save me
time rather than just
writing out a comment or writing out, you know, DM, but it's funny how because
it humanize you, it'll give me better.
So an example, there was someone I didn't respond to for like five weeks and I
am so mad at myself for not doing that.
But I said I'm a lume video, and it was just like, and I was actually kind of
worried about responding because I just, you know, kind of bailed on them
unfortunately.
But I said I'm a lume video and it was just like, oh, ha ha ha, you know, it's
just because it humanize you can kind of like, you know, connect with the
person in a better way.
Just some, I just wanted to mention some things that I've kind of learned over
time on like the important parts of video that I found just from my videos.
The, the first few seconds, everyone's probably heard this but the first few
seconds are very critical, especially if you're doing like a on a tick tock or,
you know, Instagram, it was something like that.
Those first few seconds to grab someone's attention are critical. So sometimes
it'll be like, so for the fruit cutting, I'll like cut it, like it may get loud
noise of the cut.
And that I've tested that versus just kind of going into it, and that those
always do better because it catches the viewer first, because there's something
that kind of sticks out, or if like you're going to introduce like something
kind of crazy like, you know, just kind of like throw something at the camera,
that can work too.
That said, doesn't always have to do that, but I have found those to help
increase, you know, amount of people just kind of getting past that few seconds
Especially on, and I also say the copy matters. I've tested, you know,
especially on LinkedIn, the video with like longer like in depth copy on the,
you know, versus not.
And the copy helps it because one not everyone's going to watch the video.
Some people will watch it maybe half the time I had someone the other day say I
've never watched full video there is like, great, cool.
But they do read the copy the copy does matter and help you with your kind of
social posts, especially, you know, on the, the corporate side like you just
for your company, that kind of stuff does help because it just it can also just
give you more context to the video.
And then something I've, I find it hard because it is more video editing, they
need to do, but if you watch all the big YouTubers if you watch like all the
people that have like really great retention rate on videos.
They add cuts like every two seconds. And that cut could be as simple as you
know if you see me right here, it's just like moving in the screen a little bit
like, like, well, it's a bad example but moving in for like, just like a like a
junk cut, or it can be moving to a different scene or like having different
those things matter because it does increase kind of the retention of the
viewer so they don't get kind of bored and just move on.
Something else I found.
It kind of goes there's kind of both sides of it.
The more you just kind of cut out the fluff like be very critical on your
videos.
If there's something that doesn't really help with the story, just cut it out.
You don't need it. Try to be as you know concise as possible.
The caveat here is I have found it to be interesting to keep in things that
kind of show off your personality.
Because it is, you know, the people part there is, you know, people want to
connect with you.
But you know adding in things that kind of show up for me your facial
expression or just something that can add like a little differentiation to it
can help with the video as well, just because people will understand like kind
of connected to a little bit more.
Subtitles and captions those can help, you know, keep the viewer engaged
similar to kind of the what I was talking about with the cuts.
And then there's other people that have talked about this a lot more, but
keeping in the mistakes the arms the bloopers, you know, just even if you mess
up a little bit again, it can you can connect with people better.
I think there's an important part to it, not too many, obviously, but I think
there is something to it to keep in those bloopers things that humanize you
essentially.
And then I do I do want to just send out or give out some examples.
Sorry, I got a couple questions here.
Question here. How do you, how do you do cuts and subtitles any apps or the
ones we just.
Yeah, so I think most of the apps that we talked about earlier.
Do it. I know cap cap cap cap 100% does.
But I believe most should do it. I do. I do know. Descript does it.
V die. Oh, I'm not sure exactly about club champion cap wing, but I believe
they do. I know cap to 100% does. That's what I use for it.
And the cuts, I think all of them would do the cuts because, you know, we could
just do this real quick. I can show you real quick.
This is actually cap cut.
Wait, do you see, can you see cap cut.
No. Okay. No.
Oh, yeah. All right. Here we go. Now can you see it.
Okay. It's Tim Ross.
Yeah, something like that. So here's an example of a jump cut. So this is the
video, right? Basically what I can do here.
Is if I'm editing it, I can split it.
And so what you can do is what I mean by a jump cut is taking this and just
increasing the or magnifying a little bit. And so as you can see here, it jumps
out. See, it's like a jump cut.
Those are the way I meant by a jump cut. And you can easily do that in most of
these because you just basically cutting it up and then like minimizing it, not
maximizing it maximizing it maximizing the video part for like.
Yeah, it's probably the less way to say it.
I'm a big fan of Descript. We use that for like, we use it for all of our
podcast editing, but then like, we also use that for any of our like marketing
videos that we're making or if we're shooting like a gear review for like a
podcast mic or something will do that all in Descript.
And they've added a lot of cool features with like this massive asset library
that's completely free to use. Well, free use with their pro plan. So, yeah, I
've heard a good things. They didn't you use Descript for a little bit.
Yeah, I was I was using it. It's the guys who do my podcast. They, they use Des
cript for all of their stuff.
Yeah, I've heard good things about Descript to.
For me, it's one of those things where I started off with cap cuts and I'm just
like so used to it.
I want I like to, I like hearing about new ones and I'm like, I want to try it.
I'm just like so used to cap cut. I just got to get out of my head on there.
Another questionnaire worth to be the company was to be conservative about the
conservative about the videos.
They want high retention and engagement but nothing that jumps out of people or
is to be particular like personality. I know it's a contradiction but that I
find is often the situation.
What subtle video openers hooks could be used.
So like throwing something on a camera is is is little, little too much for the
most I would assume.
Yeah, so I mean, so what I've kind of encountered a lot is that they want more
leads. They know that they have to do video, especially on LinkedIn.
Then they say, well, the video has to be good. And that means I want to see
engagement and everything. And then you say, well, okay, this is this is this
is how you do it.
You've got to have a little bit of something sparky there. So that's too sparky
That's too risky. Our clients will run away from do that. It's like, how do you
because ultimately, yes, we want to be up with like cognizant gone, you know,
hockey stack those kinds of things.
That's what really works. We can see that. But most are not ready. They just
trying to get from here to basically be convinced to go to like that.
Yeah. So what could that be that has like like so I work with the CIO agency.
We have big agencies as clients.
And kind of want to do something professional and corporate, but also that
stands out. And I don't know.
So what was I saw? Could it be could be maybe I don't know.
Yeah, no, I think that's a good point.
Yeah, my examples might be a little extreme. You don't need a big cut or like
just throwing into the camera. But oftentimes it could be as simple as starting
with the punchline.
So like maybe the video is about something but if you start with the punchline
with what the actual video, you know that that one sentence that one thing that
you'd want them to get away with, you know, get what's called.
Get out of it.
Starting with that is usually helpful. Right. So they understand what they're
going to be talking about.
And that way, even if they don't stay for the rest of the video they got the
one sentence out of it. The one thing that you really wanted to portray.
You could also do it in a way where it leaves some mysterious mystery. Right.
So like that punchline could intrigue them a little bit, but you don't give
them the whole, the whole thing. So it gives them a little mystery so they want
to continue to watch.
So it could be something like, so for that example, I would say yeah maybe
something that is that leads them to like a little mystery so they want to keep
going or like the punchline.
So that way, truly the punchline is the best part because that way they don't
have to watch it and you can still get your point across the whole way.
That's definitely useful because I'm writing some scripts in and is something
that can hold their mind.
Yeah, start with the punch line that way.
Everyone gets the point in if they don't go past the first three seconds and
you kind of got your thing done.
And if they do then there's some mystery, you can build that into it.
Yes, exactly.
That makes sense. Yeah.
Yeah.
Then here I just have three, a few examples of companies that I kind of admire
or going to admire.
Clickups when I admire just because they're out of the box.
They have some very, don't get me wrong, they have some very high produced
videos they have it all in house, but they have some very interesting videos.
I would just kind of look them up. There's one that I couldn't find the example
for some reason, but there's an ad that someone was in like a Yeti suit and they're like banging on an office. I just love that kind of stuff being on an office chair.
But they do some very interesting skits and even just, even this one, this one
isn't highly produced.
Might be.
I'm Rob.
But you can see like the cuts that I was talking about.
All in one product. Great. Great. Sure. And you just like, it's just talking
about bright it. Very simply.
It's like a high production on there, but stuff like that kind of sticks out.
You don't really need a high, high production. They might have been, they can
guess they might have, but you really don't need that much production.
Lavender is something that recently they just launched lavender land. I would
definitely check that out.
They have some obviously great creators there, but it's definitely an
interesting.
Wave of B2B companies doing it like this, like a streaming service.
Hockey stack has one too, but check out their videos. They're very not high
production some are, but most of them aren't and they're very engaging.
Here's a question for you, Tim. Should B2B companies focus on creating a media
component owned media component?
Ideally, I mean, yeah, I think it, I think there's a lot of.
Yes and no. The resources is always a problem here.
I would say so like, give anything about lavender. They have a pretty sizable
team of content creators.
In the sense of, I think they pretty much hired the whole marketing team off of
being content creators.
So it's, it really does come down to a production aspect. Ideally, yeah, it's
just who do you have and can you do it?
Right, because not everyone has someone that's kind of charismatic or someone
that is.
You know, can build like a big thing out of it or build like a streaming
service.
Because that is a big production.
It's a choose. They don't have the like exact answer because it kind of depends
on your resources.
Ideally, yeah, it's just, but then again, I'm not doing that really. So I can't
really give you the, I don't have a big or I haven't really put too much
thought into like creating a streaming service because there's not a lot of, I
don't have a lot of content created
around me either.
Like in my company. So it's just, it does come down to kind of resources there.
I was going to say it's everything that I was trying to build it near me before
I got laid off of like this whole creator studio where people kind of come
together and you create a network of shows, not just podcast, but like episodic
types of content that are led by creators that get to collaborate with each
other. Yeah.
I may be bringing that idea back.
Oh, but a come.
That was a great idea. Obviously, obviously, you know, obviously you can't lift
the company and all that so it didn't work out.
But that was a great idea.
It also depends on the company right I would say.
It might be harder if you're inside the security.
Right, or in there's probably ways to do that as well, just in a different
realm.
It kind of depends on who your audience is as well.
But I do love the idea. It's just.
Can't speak to it because I'm not doing it.
She's a problem.
And I mentioned here, you know, hockey stack.
Oddly enough, Todd is also at lavender. He was in this video here but I would
definitely check that one out.
Yes.
So Lindsay says she's doing it now and it's big left Lindsay would you be able
to kind of expand on that. I would love to hear more about what that looks like
Yeah, so we also are customer of audience plus, which is what lavender is built
on.
We are about a week away from long soft launch and then we're going to do a big
launch but you know we're utilities. We're building the Google maps of the subs
surface.
So it doesn't get any unsexy or than that.
But we've seen a lot of success with means. So like we have a mean channel. It
's very engaging. People share it all over the place. It's hysterical. So like
having the different channels.
We chose to go in a different direction than lavender. They're definitely very
lavender branded. Whereas we're going more.
And our strategy is just for everything utilities. So eventually it'll be
everything utilities.com and people can just go and learn. So it's all edut
ainment.
It's a lot of behind the scenes stuff right now. So music videos being cut
commercials being cut. Very lean stuff. There are. It's basically right now me.
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and have a great rest of your day.
- Thank you everyone.