Fuel For Your Campaigns to Keep Performing

Fuel For Your Campaigns to Keep Performing

Mark Kilens 2 min

Fuel For Your Campaigns to Keep Performing

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Welcome to the third and final webinar in our Integrated Campaign Series, focusing on fueling your campaigns to keep performing and creating a lasting pipeline.

Speakers:

  • Mark Kilens - Co-Founder of TACK
  • Maria Cate - Co-Founder & Chief Business Officer, Cooth
  • Melissa Meredith - Founder, Content Creative

Agenda:

  1. Strengthening your brand archetype
  2. Activating your brand archetype across channels
  3. Crafting stories that resonate
  4. Partnering with customers for sustained success
  5. Putting customers at the heart of your campaigns

Key Sections and Content Highlights:

Strengthen Your Brand Identity and Archetype

  • Define your brand as the space you occupy in the customer’s mind.
  • Understand the brand archetypes (e.g., The Creator, The Everyman, The Caregiver).
  • Differentiate yourself by refining your brand archetype, purpose, and visual identity.

Craft Stories That Resonate

  • Focus on value-based storytelling to create memorable emotional connections.
  • Align your content tone and messaging across all touchpoints to maintain consistency.
  • Tips on avoiding common pitfalls, such as lack of clear purpose or being too trend-driven.

Fueling Content with Brand Storytelling

  • Promise [Brand] - Define your unique brand value and connect emotionally.
  • Problem [Customer] - Address customer pain points with empathy.
  • Solution [Product] - Position your product as the ultimate solution.

Understanding Audience Needs

  • Conduct thorough customer research and identify customer journey stages.
  • Balance gated vs. ungated content strategically.
  • Activate content across channels: website, social media, newsletters, and more.

Partner with Customers for Sustained Success

  • Outline a customer-led growth methodology: Onboard, Partner, Delight.
  • Explore a range of strategies, from customer communications to success stories and user groups.
  • Highlight Sendoso’s Supersender program as an example of leveraging customer-led growth.

Metrics That Matter:

  • List metrics from case studies, customer reviews, and referral influence to guide campaign success tracking.


Want to drive impact through your campaigns? Join the TACK Insider community for exclusive resources to fuel your career and stay at the forefront of people-first GTM strategies.

Mark Kilens 2 min

Fuel For Your Campaigns to Keep Performing


Explore the essential strategies to fuel your campaigns and keep them performing with insights from top experts in brand and content marketing. This final session of TACK’s Integrated Campaign Series covers building a strong brand archetype, crafting impactful stories, leveraging customer relationships, and activating multi-channel campaigns. With insights from Mark Kilens, Maria Cate, and Melissa Meredith, you’ll gain actionable tactics to drive long-term campaign success and pipeline growth.


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