Integrated Revenue Campaigns for 2025: How to Turn Plans Into Results
Overview
In today’s fast-paced world, planning for 2025 is essential for any company looking to succeed. This webinar is part one of a three-part series designed to help you turn your 2025 plans into integrated revenue campaigns. Our experts, Tyler Pleiss
and Satya Gadepalli, share their insights on executing as one team, designing and integrating campaigns, and tracking performance to ensure you’re on the right track.
Speakers:
- Mark Kilens - CEO at TACK
- Tyler Pleiss - Associate Director of Growth Marketing, Movable Inc.
- Satya Gadepalli
- Senior Demand Gen Manager, Zilliant
Watch the Webinar Replay
If you missed the live webinar, you can watch the full recording here. Learn how to align your sales, marketing, and customer success teams to execute integrated revenue campaigns that drive growth in 2025.
Enjoy the slides
Key Takeaways
By the end of this webinar, you'll learn how to:
-
Execute as One Go-To-Market Team
Uniting marketing, sales, rev-ops, and customer success under a single goal is critical to success. Discover practical strategies to get everyone on the same page and working towards the same objectives. -
Design and Integrate Effective Campaigns
Learn from experts who have successfully run campaigns across different industries. Understand how to build campaigns that are aligned with your company’s financial goals and customer needs. -
Track and Measure Performance
Consistent tracking of performance across all teams ensures that you stay on track to meet your goals. Learn how to unite around KPIs and align your teams for success in 2025.
Highlights
- Aligning your teams: Tyler and Satya walk through practical frameworks for aligning different teams within the go-to-market strategy.
- Measuring success: Learn about the key metrics and KPIs that matter for 2025 and how you can track them with ease.
- Campaign design tips: Satya provides a detailed breakdown of how to design campaigns that resonate with your audience at each stage of the buyer journey.
- Practical insights: Hear real-world examples of how top B2B companies plan for growth and execute integrated campaigns.
Meet the Experts
Mark Kilens
CEO of TACK, Mark has spent years helping businesses align their marketing and sales teams. His deep understanding of integrated campaigns and experience at HubSpot, Drift, and Airmeet provide him with unique insights into driving revenue growth.
Tyler Plyce
Associate Director of Growth Marketing at Movable Inc., Tyler is a seasoned growth marketer with expertise in account-based marketing (ABM). His work with B2B2C companies such as Clari and Terminus has helped them personalize their outreach and drive meaningful engagement.
Satya Gadapally
Senior Demand Gen Manager at Zilliant and a key member of the TACK crew, Satya specializes in demand generation across a wide variety of industries. Her experience in designing campaigns that align with company goals makes her a trusted voice in the world of B2B marketing.
Upcoming Webinars
Don’t miss part two and three of this series! Learn how to leverage people to drive your campaigns and maintain momentum in long-term initiatives.
- Webinar 2: Using People as the Face of Your Campaigns – Hosted by Nick Bennett
- Webinar 3: Maintaining Campaign Momentum – Hosted by Mark Kilens