Dustin Tysick 26 min

Building a Consistent Advocacy Pipeline and Why the Case Study is Dead | Aly McGue (Amplitude)

In this week's episode, we talk to Aly McGue, Director of Customer Marketing at Amplitude, about the dying art of case studies and the rise of authentic, valuable content in customer advocacy. We discussed how to build strong relationships with customers, create content that resonates, and inject advocacy at every stage of the customer journey.


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