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Dustin Tysick 29 min

Focusing On The Cost of Inaction to Close More Deals | Jen Allen-Knuth (Lavender)

In this episode, we explore B2B marketing challenges in today's business landscape with Jen Allen-Knuth, Community Growth at Lavender. Jen discusses cold email, specifically how to optimize for mobile, how to craft subject lines that get your prospects to open the email, and why a conversational tone is important.

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