Dustin Tysick 30 min

Avoiding Past MQL Pitfalls with Product Qualified Leads | Jen Igartua (Go Nimbly)


On this week's episode, Dustin is joined by Jen Igartua, CEO at Go Nimbly, to discuss the shift from MQLs to PQLs and how marketing and revenue teams can avoid the pitfalls they experienced with MQLs. In this episode, you'll learn how PQL's are focused on finding out when a prospect is ready for a human-led experience and how to avoid jumping the gun and getting ahead of that 'aha moment' for your prospects.



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