Dustin Tysick 33 min

Why you need a unified revenue team | Sam Shepler (CEO, Testimonial Hero)


Everyone talks about marketing and sales alignment but when the two teams stay siloed with different goals and incentivized for different outcomes...alignment doesn't happen. Sam Shepler, CEO of Testimonial Hero, discusses why you need a unified revenue team, why it's important to consider the DNA mix between sales and marketing for your core executive hires, and the process he went through as a CEO in learning that MQLs are not predictive of business success.



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