Dustin Tysick
30 min
Why B2B companies are bad at YouTube | Alex Sheridan (Impaxs)
In this conversation, Alex Sheridan from Impax discusses with Dustin the importance of sharing content online and the power of video for B2B companies. Alex emphasizes the need for companies to be more involved in the content creation process and highlights the benefits of creating buyer-ready content. He also shares common mistakes B2B companies make with in-feed social content and the importance of understanding the buyer's mindset on different social media platforms. Finally, Alex introduces the concept of video as a 24/7 sales rep and offers guidance on getting started with video content.
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