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Welcome to B2B Creator School

Welcome to B2B Creator School

Nick Bennett 3 min

Every artist was first an amateur.

- Ralph Waldo Emerson


Let me take you down memory lane.

So, in March 2020, the pandemic hit, and I am diving into the creator pool at the suggestion of my boss, Kyle at Clari. He threw a challenge my way: "talk about field marketing." Something no one was really discussing in the middle of a global pandemic.

Now, I kick off by posting every day for six whole months. The grind was real, but guess what? Crickets. No interactions, views, or likes. I'm questioning if this is worth it. Ever been there?

Fast forward to month 8, and the tide starts turning, but let me tell you, it's a full year before things really take off. I stick to the field marketing theme like glue, becoming the go-to guy on LinkedIn for that. It's my niche, my playground.

Then, I decided it was time to spread my wings. ABM, customer marketing, evangelism, and now, the creator economy. But here's the thing—I've built this audience that sticks with me for me, not just the topics I talk about.

Started with a modest 2k followers, and by 2023, it's a rollercoaster—almost 60k followers. Three years of crazy growth, but LinkedIn decided to play the follower game, and I'm back to 45k. Now, I'm hustling to climb that ladder again by dishing out value left and right.

LinkedIn? It's not just a platform; it's a life-changer. Personally and professionally. I started creating because I never wanted to job-hunt again, and guess what? It evolved into running my own highly successful company.

But hey, here's a nugget of wisdom—LinkedIn might be my main squeeze, but diversifying is the name of the game. Especially to owned media. You never know where the next big breakthrough might happen.

Let’s cut to the chase. 

B2B Creator School is your backstage access to the gritty, real stuff in the creator world. It's not a theory dump; it's a course with actionable, no-nonsense insights.

What's in it for you:

  1. Practical Hacks: Tested advice straight from the creator grind, not some textbook theory.

  2. Get-Up-and-Go Vibes: You won't just read; you'll get pumped up, ready to roll with your creative game.

  3. Insider Goss: Ever wanted a mentor? Consider this your virtual mentor, spilling the tea on what works and what doesn't.

What You'll Act-On:

  1. Instant To-Dos: No fluff; just clear, do-this-now steps after every chapter.

  2. Game-Changing Strategies: It's not about info but strategies that can flip your creative game.

  3. Creator Speak: No corporate jargon; it's like chatting with a fellow creator who gets your struggles and wins.

Get ready to unlock the secrets of building a legacy as a creator and discover the power of finding your tribe!

What's Covered in B2B Creator School?

This school includes seven courses and is your roadmap, your guiding star in the vast cosmos of the creator universe. We're not talking about complicated theories; we will dive into the real, nitty-gritty stuff that makes or breaks a creator. After reading this, you'll feel like you've just downed a double-shot creativity espresso—energized and ready to conquer.

Here's what's covered in each course:

101: The Creator Economy & Your Place In It

Dig deep into how the creator economy works, and how to find your sweet spot in a sea of content by defining your niche. It's like discovering and using your superpower to stand out in the noisy creator crowd.

102: The People-First GTM Model for Creators by TACK

Meet the People-First Model, by TACK—a game-changing model that puts your audience at the center. No, it's not another buzzword. I'll share personal stories on how this model transformed the game for creators like us.

103: Authority, Credibility & Branding for Creators

Authority isn't just for textbooks and your quirks aren't character flaws: together, these two things are your secret sauce as a creator. I'll share my journey embracing the weird and how it paid off big time as I became a go-to expert in my field.

104: How to Create Sustainably at Scale

Creating content without burning out? Yes, it's possible. I'll share my hacks on efficient content creation, making it feel like you've got a personal assistant handling the heavy lifting.

105: Monetization Strategies and Optimization

We're diving into the moolah. From turning likes into cash to optimizing your revenue streams, I'll share practical strategies that actually work. No fluff, just actionable tips.

106: Engaging with Your Audience

Building a loyal fanbase is an art. I'll spill the beans on engaging authentically and creating a community that's more than just numbers. It's like throwing a killer party, and everyone's invited.

107: Building Your Legacy

Legacy isn't just for the big shots. In this final chapter, I'll guide you on creating a lasting impact. It's like leaving your mark on the creator universe, ensuring your influence outlasts the latest social media trends.


You have a lot to cover in these seven courses, so go ahead and get started now!

So, as you complete these courses, get ready for a shift. When you wrap up B2B Creator School, you'll be ready to take action — armed with insights and the confidence to rock the creator scene. Let's dive in and make those creative dreams a reality!

Nick Bennett 3 min

Welcome to B2B Creator School


What's Covered in B2B Creator School? This school includes seven courses and is your roadmap, your guiding star in the vast cosmos of the creator universe. We're not talking about complicated theories; we will dive into the real, nitty-gritty stuff that makes or breaks a creator. After reading this, you'll feel like you've just downed a double-shot creativity espresso—energized and ready to conquer. Here's what's covered in each course: 101: The Creator Economy & Your Place In It Dig deep into how the creator economy works, and how to find your sweet spot in a sea of content by defining your niche. It's like discovering and using your superpower to stand out in the noisy creator crowd. 102: The People-First GTM Model for Creators by TACK Meet the People-First Model, by TACK—a game-changing model that puts your audience at the center. No, it's not another buzzword. I'll share personal stories on how this model transformed the game for creators like us. 103: Authority, Credibility & Branding for Creators Authority isn't just for textbooks and your quirks aren't character flaws: together, these two things are your secret sauce as a creator. I'll share my journey embracing the weird and how it paid off big time as I became a go-to expert in my field. 104: How to Create Sustainably at Scale Creating content without burning out? Yes, it's possible. I'll share my hacks on efficient content creation, making it feel like you've got a personal assistant handling the heavy lifting. 105: Monetization Strategies and Optimization We're diving into the moolah. From turning likes into cash to optimizing your revenue streams, I'll share practical strategies that actually work. No fluff, just actionable tips. 106: Engaging with Your Audience Building a loyal fanbase is an art. I'll spill the beans on engaging authentically and creating a community that's more than just numbers. It's like throwing a killer party, and everyone's invited. 107: Building Your Legacy Legacy isn't just for the big shots. In this final chapter, I'll guide you on creating a lasting impact. It's like leaving your mark on the creator universe, ensuring your influence outlasts the latest social media trends.


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