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The Creator Economy & Your Place In It

The Creator Economy & Your Place In It

Nick Bennett 24 min

Who is a Creator?

A creator is anyone who produces and shares original content across digital platforms, cultivating communities and engaging audiences. A creator may specialize in various niches, from entertainment and education to lifestyle and technology.


Creators are like the artists of the digital world. They craft content—whether it's videos, blogs, art, or anything else—that showcases their creativity, skills, or unique perspective. They're the ones who bring ideas to life and build communities around their content.


Now, influencers are like the trendsetters of the online realm. They have a knack for persuading people's opinions or decisions. They've got this special power—whether it's through their style, personality, or expertise—to influence others' choices, whether it's what to buy, what to watch, or what to believe. They've built their street cred, amassing a flock of followers who hang on to their every word.

These folks have the superpower to influence opinions, tastes, and trends, and brands line up to collaborate with them because they've got the sway to drive engagement and spread the word. They're often known for their social media presence and their ability to sway trends.

Subject Matter Experts (SMEs)

Subject matter experts are the brains of the operation. They're the go-to folks in a specific field or topic. They've got loads of knowledge, experience, and expertise in something particular—it could be cooking, coding, astrophysics, you name it! People seek them out for advice, insights, or to learn from their deep understanding of a subject.


Then we've got the Evangelists—these passionate advocates are like the super fans of a brand or a product. Whether they're employees, satisfied customers, or industry experts, they're out there singing the praises of a particular brand, service, or product.

They're not just talking; they create buzz, build communities, and drive loyalty with their contagious enthusiasm.

Anyone can be a creator, but not every creator has influence. I think that's an important delineation between the two. Because so many people use Creator and Influencer interchangeably when that isn't actually the case.

Here's the thing: sometimes, a person can be a bit of all four! Imagine someone who creates amazing content, has a massive following that listens to their every word, and is also a total pro in their field.

That's like hitting the jackpot in the online world!

But hey, not everyone's the same.

Some creators focus on creating awesome stuff without aiming to influence or be an expert. Some experts might not create content but are absolute gurus in their field. And then you've got those influencers who've got a massive following and can move mountains with their opinions but might not be creators or experts in a traditional sense.

So, in a nutshell, creators make cool stuff, influencers sway opinions, and subject matter experts are the gurus in their field. But remember, in this digital world, boundaries blur, and sometimes, a person can wear multiple hats!

What is the Creator Economy?

The Creator Economy is a dynamic ecosystem where individuals leverage digital platforms to create and distribute content, build audiences, and generate income.
This diverse landscape empowers creators to turn their passions, skills, and expertise into viable careers.

Imagine you are — let's call you Alex — a passionate gamer. You've always had this knack for gaming: hours spent perfecting strategies, exploring new worlds, and sharing your love for games with friends. It was more than a hobby; it was a part of you.

So, one day, you decided to share your gaming adventures online. You started streaming your gameplay on Twitch and creating content on YouTube—tips, reviews, and engaging discussions about the gaming world. At first, it was just about sharing your passion, connecting with fellow gamers, and having a blast.

But as your content gained traction, something incredible happened.

You started building a community—a bunch of awesome folks who loved your content, vibed with your gaming style, and stuck around for your infectious enthusiasm.

As your audience grew, so did the opportunities. Brands started noticing your influence in the gaming sphere. You began collaborating with gaming companies, reviewing new releases, and even landing sponsorships for your streams.

You offered exclusive content, behind-the-scenes peeks, and cool gaming merch to your dedicated community through platforms like Patreon and merchandise sales. What began as a love for gaming transformed into a thriving career within the Creator Economy.

Your journey within this dynamic landscape is a testament to the power of the Creator Economy. It's this incredible space where your passion for gaming turned into a viable career.

The Creator Economy is all about embracing your passions, connecting with like-minded folks, and turning what you love into something that sustains and fulfills you

Evolution of the Creator Economy

Over the past decade, the Creator Economy has experienced explosive growth.

From 2016 to 2021, the creator economy market size more than doubled, reaching over $100 billion globally.

Increased internet access, social media proliferation, and a shift in consumer behavior toward content consumption and interaction contribute to the creator economy’s growth.

This remarkable growth in the Creator Economy directly benefits individual creators by opening up a ton of opportunities.

It's not just the big names; newcomers entering this thriving space find a leveled playing field with easier access to global audiences, diverse monetization avenues, and platforms designed to support and elevate fresh talent. This surge in the Creator Economy means that newcomers, armed with passion and skill, have greater chances than ever to carve their niche, engage audiences, and turn their creativity into sustainable careers.

The multifaceted creator economy includes various segments: 

Content Creators:
Crafters of diverse digital content, from videos to articles, focusing on originality and audience engagement.

Trendsetters with substantial followings, wielding influence to shape opinions and drive engagement.

Creatives showcasing their talent through visual, auditory, or performance-based mediums.

Voice wizards sharing stories, insights, or discussions through audio episodes.

Players-turned-entertainers sharing gameplay, tips, or commentary with gaming communities.

Wordsmiths penning articles, stories, or books across various genres and platforms.

The beauty of the Creator Economy is that regardless of background or expertise, anyone can step into these roles, find their voice, and build a following. It's a space where passion, creativity, and dedication outweigh traditional barriers to entry.

Leading Players in the Creator Economy

Known for video content, it remains a dominant platform for creators, offering monetization through ads, memberships, and merchandise. Its extensive reach and diverse monetization avenues make it a powerhouse for video creators, allowing them to earn through ads, sponsorships, and merchandise sales. Creators can build long-term relationships with audiences due to their search-friendly nature and variety of content.

With its skyrocketing popularity, TikTok offers creators rapid audience growth potential. Its algorithm favors engaging, short-form content, allowing creators to go viral quickly and reach a younger, highly engaged demographic.

As a visual-centric platform, Instagram offers creators a versatile space to showcase their work. Its diverse content formats and monetization options like branded content and affiliate marketing, enable creators to leverage their creativity and aesthetic appeal effectively.

This platform provides a direct line for creators to monetize their work by offering exclusive content and membership tiers to dedicated supporters. It fosters a close-knit community of fans willing to support creators financially for their ongoing content creation.

Ideal for writers, these platforms empower creators to monetize their newsletters through subscriptions. It's significant for writers seeking independence in content creation and building a dedicated reader base willing to pay for quality content.

Each platform offers unique advantages, catering to different types of creators and content. Effectively leveraging these platforms requires understanding their strengths, audience preferences, and the creator's content style to engage and monetize effectively.

New Trends Shaping the Creator Economy

Live Streaming:

Let's talk about live streaming—seriously, it's like the secret sauce of content creation these days. You know when we're chatting, laughing, and just hanging out together? That's exactly what live streaming feels like but with your audience in real time.

Here's the kicker: live streaming is like a direct line to your people. It's not just you talking at them; it's a two-way street where you're chatting, answering questions, reacting in the moment—it's pure, unfiltered connection. And you know what? That connection? It's gold!

Think about it: when you're live, your audience feels like they're part of the action. They're commenting, asking stuff, and you're responding right then and there. This instant, personal touch builds crazy-strong relationships with your followers. They're not just watching; they're hanging out with you!

Plus, it's totally versatile! You can do anything—Q&A sessions, gaming live streams, behind-the-scenes peeks, or even just chilling and chatting about life. The cool part? It's not just about the content; it's about the experience. Your audience sees the real, unedited you in the moment, and that's what they love!

The future? It's all about this real, authentic connection. People crave that raw, immediate interaction, and live streaming delivers exactly that. It's not just the future; it's the now! If you're a creator, diving into live streaming? It's like unlocking this superpower to engage, connect, and build an epic community like never before. Trust me, it's a game-changer!


You know when we used to hang out, maybe go to a concert or a cool workshop together? Well, now creators are bringing that vibe online, and it's a game-changer!

Events aren't just about entertainment; they're like these awesome opportunities for creators to connect with their audience in a whole new way. Whether it's a live workshop teaching a skill, a concert from your favorite musician, or a meet-and-greet with your idol, it's all happening online.

And guess what? They're not just for the big names; even smaller creators can rock these events. You can host a cool Q&A session, a live art class, or even a chill hangout—all online! It's like your chance to shine and show your audience what you're all about.

Virtual Events:

Imagine throwing a party, but it's all happening online! Virtual events are like hosting a get-together in the digital world. Whether it's a live cooking class, a music concert streamed from a studio, or a conference with people joining in from all over, it's about bringing everyone together in the virtual space.

In-Person Events:

These are your classic events, where you physically meet up. Think workshops, meet-and-greets, or even live performances at a venue. It's that face-to-face interaction where you can shake hands, high-five, and connect with your audience in real life.


These are like bite-sized versions of events, smaller and more intimate. They're like hosting a mini-gathering—maybe a quick Q&A session, a short tutorial, or a brief live chat. They're all about offering quick, engaging content that's easy to consume and super interactive.

Each of these event types has its perks! Virtual events break barriers and let you reach a huge audience worldwide. In-person events give that personal touch, where you can hang out and connect face-to-face. And micro-events? They're like little nuggets of content gold—quick, punchy, and engaging!

No matter the type, events are where creators get to shine, connect with their audience in new and exciting ways, and create experiences that stick. Whether you're bringing people together online, meeting up in person, or offering bite-sized content, events are the future for creators to engage, entertain, and leave a lasting impact!

Subscription-based Models:

You know how sometimes you're obsessed with a creator's content and wish you could get more, like exclusive stuff or behind-the-scenes action? Well, that's where subscriptions swoop in like superheroes!

So, picture this: You're into this creator's vibe, right? And they're offering this VIP pass—it's their subscription! It's like joining their inner circle. You get access to extra cool things—maybe sneak peeks, exclusive videos, or even personal shoutouts. It's a special sauce that's just for the die-hard fans.

Here's why it's the future: Subscriptions aren't just a one-time thing; they're a steady stream of support for creators. It's like having this awesome fan club that cheers you on, and in return, you're giving them some extra love back. Plus, it's not just about the money—it's about building this tight-knit community that's super invested in what you're creating. 

Tiered Memberships:

These models offer various levels of access. For instance, a basic tier might grant access to exclusive content, while higher tiers could include additional perks like personalized messages, Q&A sessions, or early access to new releases.

Exclusive Content Vault:

Creators provide a gated space where subscribers access premium content, such as behind-the-scenes footage, bonus material, or in-depth tutorials that aren't available to non-subscribers.

Fan-Club Benefits:

Subscribers receive perks akin to being part of an exclusive club. This might include shoutouts in content, direct engagement through live sessions or chats, and occasional surprises or gifts.

Merchandise Offers:

Some subscription models provide discounts on creator merchandise or offer exclusive, limited-edition items solely available to subscribers.

Early Access:

Subscribers gain early access to the creator's latest releases, whether it's videos, articles, or products, giving them a preview before the content goes public.

These subscription models are about creators offering different value propositions to their supporters, fostering a sense of community and appreciation among their most dedicated audience. It's a way to provide extra content and experiences to those willing to support creators financially.

For creators, subscriptions mean stability. Instead of relying on one-off things like ads or sponsorships, it's a consistent support flow from your most dedicated followers. And hey, as a creator, you get to offer something super special to your biggest supporters—kind of like a VIP pass to the coolest content party!

And you know what's the best part? It's a win-win! Fans get the inside scoop, and creators get this awesome, loyal crew backing them up. It's not just a trend; it's the future of the Creator Economy, where creators and their biggest fans come together to make something epic happen! Trust me, it's like having your own little club where everyone's excited about what's coming next!

Why Now is the Right Time to Dive Into the Creator Economy

Digital platforms allow creators to reach global audiences, transcending geographical boundaries.

Creators today can leverage multiple revenue streams, including ads, sponsorships, merchandise, subscriptions, and crowdfunding, to monetize their content and sell value.

Moreover, Digital Platforms enable direct audience interaction, fostering stronger connections and community building.

Consumers crave authentic and relatable content, favoring creators who offer genuine perspectives and experiences.

Creators significantly impact purchasing decisions, with 49% of consumers relying on influencer recommendations.

Traditional media is declining in relevance as audiences increasingly turn to digital content creators for entertainment, information, and inspiration.

67% of marketers actively collaborate with influencers to reach & engage target audiences. (source)

It goes without saying how much consumers value the creator’s authenticity and relatability. 

Creators play a pivotal role in brand building, storytelling, and establishing authentic customer connections.

Surveys show that creators who specialize in niche content tend to have higher engagement rates and more loyal audiences.

Successful creators often diversify their income sources to mitigate risks and maximize earnings potential.

The Creator Economy is booming right now, and for good reason! Creators have this incredible opportunity to reach a global audience, break down barriers, and connect with people worldwide. 

Not only that, but there are multiple ways to make money—ads, sponsorships, merchandise, subscriptions, you name it! And here's the kicker: direct interaction with your audience is a game-changer. It's all about building real connections, and audiences crave that genuine, relatable content you bring to the table. 

Plus, you're not just an entertainer; you're influencing decisions and building brands! Traditional media? It's taking a backseat while digital creators lead the way in the driver's seat. There's a massive appetite for your authenticity and unique perspectives. 

Dive into this world, leverage your niche, and diversify your income. The time to seize these opportunities is now—let's make waves in the Creator Economy together!

Shifting Your Perspective to Adopt the Creator Mindset

What is the Creator Mindset?

The creator mindset embodies an entrepreneurial spirit and a passion for creation and innovation.

It involves...

  • Constantly seeking new ideas, embracing change, and adapting to evolving trends and technologies.

  • Overcoming challenges, learning from failures, and persistently pursuing creative endeavors.

  • Taking ownership of one's work, being accountable for outcomes, and seeking continuous improvement.

  • Infusing passion and originality into creations, fostering creativity, and offering unique perspectives.

How to Adopt the Creator Mindset:

  1. Express Value Creatively
  2. Embrace a Growth Mindset
  3. Seek Collaboration and Feedback



Before you step into the market, you must know these aspects of the Creator Mindset:

1. Creativity and Innovation:

  • Constant Ideation: Encourages generating new ideas, exploring unconventional approaches, and pushing creative boundaries.

  • Adaptive Creativity: Cultivates the ability to adapt creative concepts to different platforms, trends, and audience preferences.

2. Self-Improvement and Growth:

  • Lifelong Learning: Embraces continuous skill development, staying updated with industry changes, and seeking new knowledge.

  • Feedback Integration: Values feedback as a tool for improvement, implementing suggestions to enhance content and engagement.

3. Proactive Work Ethic:

  • Strategic Planning: Engages in setting clear goals, devising actionable plans, and maintaining a strategic outlook for content creation.

  • Consistent Output: Prioritizes regular content creation, fostering reliability and a predictable presence for the audience.

4. Adaptability and Versatility:

  • Diversification: Encourages exploring multiple revenue streams and platforms to minimize risks and maximize opportunities.

  • Agility: Promotes swift adaptation to changing trends, algorithms, and audience behaviors to stay relevant and competitive.

5. Vision and Resilience:

  • Long-Term Perspective: Encourages setting overarching goals and aligning short-term actions to achieve these objectives.

  • Resilience: Nurtures the ability to bounce back from setbacks, using failures as stepping stones towards success.

The creator mindset is rooted in a proactive and innovative approach to life and work. Embracing this mindset involves nurturing creativity, adaptability, and a relentless pursuit of self-improvement, which is crucial for success in the dynamic landscape of the Creator Economy.

Practical Impact of the Mindset Shifts

๐Ÿš€ Creativity Boosts Engagement:
Novel content and innovative approaches captivate audiences, fostering stronger connections and loyalty.

๐Ÿ“ˆ Continuous Learning Drives Improvement:
Adapting new skills and insights elevates content quality, attracting a larger and more engaged audience.

๐ŸŽฏ Strategic Planning Enhances Consistency:
A well-thought-out plan ensures a consistent and reliable content schedule, building audience trust.

๐Ÿ’ช Adaptability Expands Opportunities:
Being agile and diversifying platforms and income sources mitigates risks and opens new revenue streams.

๐Ÿพ Resilience Fuels Long-Term Success:
Overcoming setbacks with resilience fosters growth, driving creators toward their long-term goals.

Embracing the Creator Mindset isn't just a shift in thinking; it's a practical approach that empowers creators to navigate the ever-evolving landscape of the Creator Economy, fostering growth and success.

๐Ÿงช Creator Mindset Assessment Worksheet

Common Fears and Challenges You Will Face When Entering the Creator Economy

Entering the Creator Economy is an exciting journey, but it comes with its set of fears and challenges. Recognizing and overcoming these hurdles is essential for unlocking your full potential as a creator.

Fear of Failure:

The fear of failure can be paralyzing, hindering creativity and risking ventures.

Many promising creators hesitate to take the first step, fearing the unknown and potential setbacks.

Actionable Tip:

Don’t Stop. Embrace failure as a stepping stone to success. Each setback is a lesson that propels you forward.

Accepting failure as part of the journey fuels growth and resilience, transforming setbacks into valuable lessons that drive progress.

Comparison and Imposter Syndrome:

Constant comparison to others can lead to self-doubt and feelings of inadequacy.

Imposter Syndrome holds creators back from sharing their unique perspectives and talents.

Actionable Tip:

Don’t compare yourself to others!

Focus on your journey, celebrate your progress, and remember that everyone's path is unique.

Personal growth and celebrating individual milestones reinforce confidence, silencing doubts arising from comparison and imposter syndrome.

Monetization Concerns:

Financial uncertainties can create stress and impact creative freedom.

You may compromise on their vision to chase quick monetization, affecting the authenticity of your content.

Actionable Tip:

Prioritize creating value for your audience; sustainable monetization follows genuine engagement.

Concentrating on audience needs fosters authenticity, ensuring that monetization aligns with valuable content creation and maintaining creative integrity.

How to Ace it as a New Creator

Build a Supportive Community:

Connect with fellow creators. Sharing experiences and advice within a community can provide valuable insights and encouragement.

Set Realistic Goals:

Break down your journey into achievable goals. Celebrate small victories and use them as stepping stones toward larger objectives.

Prioritize Mental Well-being:

Take breaks, practice self-care, and seek professional support if needed. A healthy mind is crucial for sustained creativity.

Diversify Revenue Streams:

Explore various monetization avenues. Building a diversified income strategy provides stability and flexibility.

Continuous Learning:

Stay informed about industry trends and evolving platforms. A commitment to learning keeps your content relevant.

How to Set a Good Goal

A goal is a desired outcome or achievement that you aim to reach within a specific timeframe. It's the destination that shapes your actions and efforts.

Big Goals vs. Small Goals

Big Goals:

These are long-term aspirations, such as reaching a certain follower count or launching a successful product. They provide direction and purpose to your journey.

For example, I grew a dedicated community of 45,000 followers within three years.

Small Goals:

These are short-term, manageable steps that lead to your big goals. Examples include posting consistently or learning a new content creation skill.

For example, post engaging content three times a week to increase audience engagement.

Broad vs. Narrow Goals

Broad Goals:

Broad goals encompass larger areas of achievement, like building a substantial audience or establishing a unique brand identity.

Narrow Goals:

Narrow goals are more specific and focused, such as increasing engagement on a particular platform or launching a weekly podcast series.

How to Set Goals?

SMART Goals:

Use the SMART criteria - Specific, Measurable, Achievable, Relevant, and Time-bound. For instance, "Increase YouTube subscribers by 20% within three months."

Break Them Down:

Divide big goals into smaller, achievable steps. For example, breaking down "Creating a merchandise line" into researching suppliers, designing, and marketing strategies.

Balance Broad and Narrow Goals:

Set broad goals to define your overall direction and narrow goals to execute specific actions toward your broader vision.

๐Ÿงช 5 Whys Root Cause Analysis Exercise

Why New Entrants Fail to Meet Expectations

Realistic Vs. Unrealistic Expectations

Unrealistic Expectation: Expecting thousands of followers within a week of starting.

Realistic Expectation: Setting a goal of steady growth, aiming for a certain number of followers over a few months.

Many newcomers anticipate rapid success, overlooking the time and effort needed to build a sustainable presence.

Some tend to ignore the Learning Curve in content creation, marketing, and audience engagement, which often leads to frustration.

Newcomers often compare their beginning to someone else's middle, setting unrealistic benchmarks for themselves.

The result? Inconsistent efforts, poor results, and flat engagement.

Why New Entrants Fail to Meet Expectations

76% of creators admit that patience is crucial for success.

On the flip side, impatience often leads to early disappointment.

New entrants may not consistently invest the time and effort needed to nurture their craft and grow their audience.

Success in the creator economy requires adaptability and flexibility. Rigid strategies and poor adaptability to audience feedback and market shifts will hinder your progress.

Rather than looking for shortcuts, Embrace the Journey.

Success takes time. Focus on incremental growth and continuous improvement.

Dedicate time to learning the nuances of content creation, marketing, and audience engagement.

Defining Your Vision and Setting Short-Term Milestones

Long-Term Vision Vs. Short-Term Milestones for Creators

Long-Term Vision:

  • Pros: Provides a clear direction, acts as a guiding star for decision-making, and fosters a sense of purpose and motivation.

  • Cons: It may feel overwhelming, it is harder to measure progress directly, and it is subject to changes in the evolving landscape.
  • For example: Establishing a recognized brand in the niche market.

Short-Term Milestones:

  • Pros: Offers achievable steps toward the long-term vision, allows for measurable progress, and boosts motivation through achievable wins.

  • Cons: This might lead to a narrow focus if not aligned with the broader vision, risking losing sight of the bigger picture.

  • For example, Increasing engagement by 20% in three months, launching a new series within six months and collaborating with influencers within a year.

How do you set your vision and Milestones?

Establish Your Long-Term Vision:

Define where you see yourself in the Creator Economy in the next few years. For instance, building a strong community or establishing a successful monetization model.

Break Down into Short-Term Milestones:

Identify specific, achievable steps aligned with your long-term vision. These could include increasing followers, improving content quality, or launching a new series.

Create a Timeline

Define Timeframes:

Allocate realistic timeframes for achieving each short-term milestone. Consider your resources, learning curve, and the complexity of each goal.

Prioritize and Sequence:

Sequence milestones based on their interdependence and importance. Start with foundational tasks that pave the way for larger goals.

Regular Review and Adjustments:

Regularly review your timeline to track progress. Adjust timelines if needed due to unexpected challenges or faster-than-expected achievements.

Tips for Effective Implementation

  • Be Flexible: Allow room for timeline adjustments. Flexibility ensures adaptability in a dynamic environment.

  • Measure Progress: Use analytics and tracking tools to monitor progress. It helps to stay on course and make necessary adjustments.

  • Celebrate Milestones: Acknowledge and celebrate each achievement, reinforcing motivation and providing momentum for the next steps.

  • Vision Realignment: Regularly reassess your long-term vision and milestones to ensure alignment with your evolving goals and the changing landscape of the Creator Economy.

  • Timely Adaptation: Adjust timelines or milestones as needed to maintain momentum and adapt to unforeseen circumstances.

As you start your journey in the Creator Economy, remember this: your goals are your guiding stars. They give direction to your creativity, purpose to your actions, and milestones to celebrate. Setting clear goals is not just a strategy; it's your creative compass.

๐Ÿ“ Reflection and Homework

Now, take a moment to reflect. What's one short-term goal that aligns with your long-term vision? It could be anything—increasing followers, refining your content style, or launching a new series. Write it down, visualize the steps, and let it fuel your creativity.


  1. Define Your Short-Term Goal: Choose a specific, achievable goal contributing to your long-term vision.

  2. Break It Down: Identify actionable steps needed to reach that goal. What can you do today, this week, or this month?

  3. Create a Timeline: Allocate realistic timeframes for each step. Be mindful of your resources, learning curve, and task complexity.

  4. Reflect and Adjust: Regularly review your progress. Celebrate small wins and adjust timelines as needed to stay on track.

Remember, this journey is not just about the big destination; it's about relishing the little victories along the way. Embrace the process, celebrate your progress, and let your goals be the driving force in this incredible Creator Economy adventure.

Creator Niche Basics and Examples

Why is finding the right niche so important?

Well, think of it this way: the online world is like a massive party. There are tons of people, all talking about different things. When you have a niche, it's like having your own cool corner at that party. People come to your corner because they know you're the expert in that one thing.

Narrowing down your niche means you're not just spreading yourself thin, talking about everything under the sun. You become the go-to for that specific thing you're passionate about. Let's say you're all about gaming gear reviews—people interested in that stuff will look to you for advice and content.

Studies have shown that content creators focusing on a specific niche tend to attract more engaged audiences. In fact, 80% of niche website creators believe their focus makes content creation more straightforward. 

Plus, diving deep into a niche is not just about the number of followers or subscribers. It's about quality engagement. These people stick around, engage with your content, and are more likely to share it with other like-minded people.

And let's talk about the competition. It's fierce out there! But when you own a niche, you're not battling it out with every creator on the internet. You're in your own zone, where the competition isn't as cutthroat. 72% of successful bloggers attribute their success to focusing on a specific niche.

I've seen creators who switched from covering general topics to niching down and saw massive growth. It's like they found their tribe—the people who were genuinely interested in what they were passionate about.

Pat Flynn - Smart Passive Income:

Initially, Pat Flynn covered various entrepreneurship and online business topics. However, his audience engagement soared when he narrowed his focus to passive income strategies and started sharing detailed case studies and tutorials. His success led to a thriving podcast, courses, and a community centered around passive income.

Mari Smith - Facebook Marketing Expert:

Mari Smith was already a recognized social media expert. However, her breakthrough came when she narrowed her focus specifically to Facebook marketing. By becoming an authority in this niche, she landed speaking engagements, book deals, and consultancy roles with prominent brands.

Jeff Bullas - Content Marketing Specialist:

Jeff Bullas initially covered various digital marketing topics. His blog gained immense traction when he shifted his focus to content marketing and shared practical tips and case studies. He's now considered an authority in content marketing, attracting millions of readers and speaking opportunities worldwide.

Nas Daily - One-Minute Videos:

Nas Daily found tremendous success by specializing in creating one-minute videos about various cultures and inspiring stories. His concise storytelling style and focus on short, impactful content garnered a massive following across social media platforms.

โ˜๏ธ These creators' stories showcase how narrowing down their focus to a specific niche helped them stand out and led to substantial growth, audience engagement, and opportunities within their chosen field.

So, while it might seem scary to narrow down your focus, the stats show that it's a winning strategy. It's like unlocking a secret power-up in your creator journey that boosts your engagement, attracts a dedicated audience, and helps you stand out in the vast online world.

Now, finding your niche isn't always a quick process. It's like leveling up in a game—you try different strategies until you find the one that feels right. It took me a while to figure out where I really shine, but once I did, I found my superpower. Suddenly, everything clicked, and I started creating content that felt totally in sync with my identity.

Micro, Meso & Micro Niches

Recap: What's a Niche?

A niche isn't just a corner in an industry; it's a specialized spot catering to a specific crowd's unique interests or needs. Niche Selection helps you tailor content or services to satisfy the distinct demands of a particular audience subset.

Macro Vs. Meso Vs. Micro Niche

Creator Niches are categorized into three levels.

Starting with the macro niche—it's like having a big canvas to paint on. You're talking about broader topics like "fitness," "travel," or "technology." It's cool because you get a larger audience pool. More people might be interested in those topics, so you have the potential for higher reach. But here's the catch: because it's broad, there's more competition. Standing out in a big pond can be tougher.

Now, the meso niche is like zooming in a bit. You're getting specific within those broader categories. For instance, in fitness, it could be "yoga for beginners" or "HIIT workouts." You're narrowing down, so you attract a more targeted audience. It's like having your own clubhouse within the big fitness world. You might have less competition and a more engaged audience because you speak directly to their interests.

And then, there's the micro niche—the super-specific, laser-focused area. This is like going all-in on something really niche, like "yoga for pregnant women in their third trimester" or "HIIT workouts for busy moms." You're talking to a super specific group so that the competition might be even lower, and your audience feels like they've hit the jackpot because you're addressing their exact needs. But, it might have a smaller audience size than the broader levels.

How About An Example?

Imagine you're into gaming. A macro niche could be "gaming" in general—super broad, right? Then you zoom into a meso niche, like "retro gaming." You're getting closer to your people, but it's still kinda crowded. Now, a micro niche? It's like diving into "speedrunning classic NES games." Boom! You've hit the micro jackpot.

But why is this a win for creators? Well, in that micro-niche, you're not just another gamer. You're THE expert in speedrunning those specific old-school games. Your audience? Die-hard fans crave your content because you're giving them exactly what they love.

From the financial perspective, being the speedrunning master means you're the go-to for tips, strategies, and maybe even merch related to those games. Your followers trust you like a guru, so when you recommend a cool new controller or a speedrunning course, they're all ears (and wallets).

Impact? Oh, it's huge! You're not just creating content; you're solving real problems for your audience. They might've struggled with a tricky level for ages, and your tips finally helped them ace it. That's a real connection, amigo.

I've seen creators dive into super-specific niches and become legends. One person I know went from general tech reviews to specializing in "budget-friendly gadgets for college students." Suddenly, their channel exploded! They were the answer to a problem many students faced—finding affordable tech that actually rocks.

So, for creators, a micro niche is like finding your own magical kingdom. It's where you're the king or queen, ruling over a super-engaged audience, making a real difference, and yeah, making some serious waves in the creator sea!

6 Steps to Defining Your Micro-Niche

Step 1: Map Out Your Interests (Macro Level)

Grab a coffee and your favorite notebook. Write down everything you're passionate about—your big interests. Create a mind map of your creator universe. For me, it was tech, gaming, and helping others succeed. If you've caught me talking a lot about gaming, now you know why! 

  • What are my top passions or interests in content creation?

  • What broad topics or categories do I enjoy exploring?

Step 2: Break It Down (Meso Level)

Now, let's zoom in! Take each big interest and break it into smaller chunks. For "tech," I divided it into "gadgets," "productivity tools," and "coding." It's like creating sections in your treasure map, revealing smaller, exciting areas to explore.

  • What specific subtopics exist within each broad interest?

  • Can I divide these interests into smaller, manageable chunks?

Step 3: Drill Deeper (Micro Level)

Time to uncover those hidden gems! Pick one smaller chunk from your list. Say it's "productivity tools." Now, break it down even more—like "time management apps," "note-taking tools," or "organization hacks." These are the buried treasures waiting for you!

  • What super-specific niches exist within these subtopics?

  • Are there unique angles or subcategories I find intriguing?

Step 4: Evaluate the Profitability

Take a look at each level—macro, meso, micro. Think about the audience size, your expertise, and the uniqueness of each niche. Consider the gold you could find—the impact you could make and the treasure (aka profit) you could uncover!

  • How big is the potential audience for each niche level?

  • Where do I feel most knowledgeable and passionate?

  • Which niche seems less crowded with competition?

Step 5: Heart-to-Heart with Your Map

Get personal! Look at your map and ask yourself: What excites me most? Where do I feel like I can make a real difference? For me, it was realizing how much I loved exploring productivity tools and seeing how they helped students ace their studies.

  • Which niche aligns best with my skills and values?

  • Where do I see the most opportunity to make a real impact?

  • Which niche gets me genuinely excited to create content?

Step 6: Choose Your Adventure

It's decision time! Based on your evaluation and gut feeling, which treasure chest are you drawn to? Is it the grand landscapes of the macro, the focused paths of the meso, or the hidden treasures of the micro? Follow your heart and pick the spot that feels like home.

  • Based on evaluations, personal reflection, and goal alignment, which niche level feels like the perfect fit?

  • Where can I stand out, connect deeply with my audience, and create impactful content?

  • Which niche level best aligns with my long-term vision for my creator journey?

Finding your micro-niche is about finding where your passion meets your audience's needs. So, pick the spot where you can unleash your creativity, make a difference, and have a blast while doing it!

๐Ÿ’ช 30-Day Niche Challenge for Creators

Niche vs Premise

You know that advice about finding your niche, right? Well, let's tweak that a bit. Instead of just focusing on a specific niche, think about having a strong premise—that is, the core idea that makes your work stand out in a sea of sameness.

Think of it this way: Imagine recommending a movie or a show to a friend. What's the first thing they ask? "What's it about?" That's the premise—they want to know the intriguing hook that'll make them go, "Wow, that sounds cool!"

Your premise is like the heart of everything you create, from a single Instagram post to your entire body of work. It's about defining what you're about and what makes your content unique.

Consider it the backbone of your whole creator gig— the core idea that sets you apart and makes you stand out like a shining star in the sky full of creators.

Your premise isn't just a snazzy tagline; it's the soul of your entire creative world—your own secret success recipe.

Here's the thing about human brains—our minds love patterns and stories. Having a clear, strong premise is like giving your audience a story to latch onto. They can easily remember and connect with it, almost like a familiar melody that keeps playing in their heads.

For example, When you think of certain creators or brands, what immediately comes to mind? It's their unique premise, right? Like Hrishikesh Hirway's Song Exploder—breaking down songs piece by piece—that's a clear, memorable premise. When someone says "Song Exploder," you immediately know what it's about!

That's the psychology at play here—our brains love simplicity and clarity. When your premise is crystal clear, it's like giving your audience a hook they can't resist. It creates an emotional connection, like finding a friend who speaks your language.

Jay Acunzo defines it as the specific, solid reason behind your work that stems from your vision for your audience. That special ingredient makes your work memorable, not just another forgettable piece in the crowd.

Let's break it down using some creator examples:

Hrishikesh Hirway's Song Exploder:

He dives into musicians' songs, pulling them apart piece by piece to tell the story of how they were created. That's a unique premise right there!

Dan Runcie's Trapital:

He focuses on the business side of hip hop—exploring a space that's not just about music but the industry around it.

Tori Dunlap's Her First $100K:

She's not just about personal finance; she's fighting against the patriarchal norms by empowering women with financial knowledge.

Sean Evans' Hot Ones:

Celebrity interviews while eating increasingly hot chicken wings—talk about a spicy and unique premise!

These folks operate in already busy spaces, but they stand out because they found that captivating angle, that unique idea that hooks people in.

Niche hunting is like looking for those small, untapped markets. But with a unique premise, you can shine brightly even in a crowded space because you're offering something different and compelling.

โœ๏ธ Now, for your homework find your premise:

  • Who's your audience? Who are you helping?

  • What problem are you solving, or what goal are you helping them achieve?

  • Why is your way different or special?

Find a unique premise that makes people go, "Yes, I want more of that!"

And here's the magic—your premise makes you unique, and not only does it make you unique, but it also makes your audience feel understood. You will be speaking directly to their wants, needs, and desires. That kind of bond keeps people coming back for more of what you're serving.

A killer premise isn't just a fancy slogan; it's your golden ticket to being memorable, relatable, and building a deep connection with your audience. It's like speaking their language in a way that makes you instantly recognizable and unforgettable!

Micro Niche + Premise = Creator Success

Think of it like this: your micro-niche is like your secret sauce, that tiny part of a big world where you become the go-to expert. It's like saying, "Hey, I'm not just about gaming; I'm the king of retro game speedruns!" That's your sweet spot, your little corner where you shine the brightest.

Now, the premise? That's the story behind your secret sauce. It's why someone stops and thinks, "Whoa, that sounds awesome!" It adds a cool twist to your speed runs—maybe you're uncovering never-heard stories about game development while you speed through those classics.

But why both? Picture it this way: your micro-niche is the destination, the specific topic or area you want to conquer. Your premise is the journey you promise to take your audience on. That thrilling hook makes people say, "I want to come along for this ride!"

Let's say you're into fitness. Your micro-niche might be all about HIIT workouts, but your premise could be about making fitness feel like a game, where each workout is a level-up in your personal fitness quest.

Why does it matter? In a sea of creators, your micro-niche and premise combo are your beacon. It helps you stand out and shout, "This is what I'm about, and this is why you should stick around!" It's your unique stamp in a crowded creator universe.

When you pair your micro-niche with a killer premise, you find the perfect harmony between your passion and what your audience craves. It's not just about fitting into a category; it's about becoming the reason why people keep coming back, hungry for more of your unique flavor.

So, think about both—the micro-niche and the premise to carve out your own stage in the creator world. Don't find your place. Own it—with a story that's so captivating that people can't help but stay tuned in for your next chapter.

๐Ÿง  Niche vs Premise Brainstorm Exercise

Nick Bennett 24 min

The Creator Economy & Your Place In It

Become familiar with the creator economy, the major players, the latest trends, and start to define your place in the market.

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