Dustin Tysick
28 min
Shifting to a Strategic Video Testimonial Mindset | Sam Shepler (Testimonial Hero)
Sam Shepler, Founder and CEO of Testimonial Hero, joins Dustin on this week's episode to discuss how the buyer journey is changing and why only using late-stage peer evidence isnt enough to close a deal anymore. They explain how prospects are seeking social proof earlier in the process, why you need the right peer evidence at the right time, and how to think about using testimonial videos strategically.
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