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Anusha Kannan 16 min

S4:E17: Decoding Multi-Touch Attribution Models

In this episode, we're diving deep into the world of B2B marketing, and in this episode, we're learning Multi-Touch Attribution Models! Listen as we break down the fundamentals of attribution models, from understanding the customer journey's touchpoints to the impact of First-Touch, Last-Touch, and Multi-Touch Attribution on your marketing strategy. Discover how data-driven decisions can revolutionize your B2B growth game. Please feel free to contact me on LinkedIn or e-mail me at [email protected]. Follow me on LinkedIn to never miss my journey! Website: https://anushakannan.com/themarketingwomanpodcasthub

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