Chili Piper
33 min
Personalization isn't "Hey FIRSTNAME", and F*ck content marketing | Randy Frisch CMO @ Uberflip
In today's episode of Demand Gen Chat, I had the opportunity to chat with Randy Frisch the co-founder and CMO at Uberflip. We talk about going deeper on personalization. 10 years ago, "knowing" someone's first name was enough, but we have to continue to evolve. The buying experience is also critical, it will set you apart from your competitors.
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