Chili Piper 39 min

MQLs aren’t the enemy and creating high-converting competitor pages | Dev Basu @ Powered by Search

In this episode, I sat down with a fellow Torontonian, Dev Basu, CEO of Powered by Search. The agency has been helping B2B companies grow since 2009 and Dev has seen some major shifts in the way B2B companies go-to-market. We cover some spicy topics including why Dev doesn’t believe MQLs are dead, and how to create competitor comparison pages that your prospects will actually want to read.


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