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Chili Piper 54 min

Marketing to marketers, PLG, and Demand Gen vs Growth | Jordan Woods @ Cypress.io

For today's episode I was joined by Jordan Woods, Director of Growth Marketing @ Cypress.io. We chat in depth about making the switch from marketing to marketers vs marketing to devs, the mindshift that happens, marketing activities that matter, and the benefits of leaning into a PLG growth model. Dive in. Happy listening! ✌️

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