Dustin Tysick 9 min

Incorrect Definitions Are Ruining Your Marketing | Mike Grinberg (Proofpoint Marketing)

This week, Dustin chats with Mike Grinberg, Founder & CEO of Proofpoint Marketing, about how incorrect definitions and limiting beliefs are usually the root cause of most crappy marketing. They discuss why having clear ideas and definitions is the foundation to find success in your campaigns, why demand creation isn’t a thing, and why referrals aren’t just from your clients and partners.


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