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Chili Piper 40 min

From CMO to CRO, Sales and Storytelling, Marketing Bots | Darryl Praill @ VanillaSoft

Darryl Praill, CRO over at VanillaSoft joined me for today's pod. We go in depth on his rationale to make the switch from CMO to CRO, his philosophy behind the importance of all marketers also being sellers, and he might have spent a few minutes on his latest soapbox about marketing bots. (Isn't AI great all the time though? No way it could possibly provide an unauthentic experience...) Happy listening! See ya on the other side ✌️

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