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Engaging With Your Audience

Engaging With Your Audience

Nick Bennett 9 min

Critical Do's and Dont's

First of all, you need to understand why engaging with your audience is so important. To sum up, the five main benefits are:

  1. Active Involvement

  2. Word-of-Mouth Amplification

  3. Expanded Reach

  4. Community Building

  5. Feedback and Improvement

You do what you do best—make videos, write articles, or do whatever you do, and people are tuning in, commenting, and asking questions. It starts discussions and conversations. This engagement creates a community around your work. You transform from being a creator to becoming the center of people who appreciate what you do.

Your audience determines your impact. Whether you're a YouTuber, a writer, an artist, or any kind of creator, your ultimate goal is to reach people, right? Well, the audience is the gauge of that reach. They're the ones who share your content, recommend it to friends, and essentially act as ambassadors for what you create. Their engagement directly affects how far your work spreads and its impact.

And here's the cool part: when your audience is hooked, they'll keep returning for more. They're waiting for your next piece of content because they trust you to deliver something they'll enjoy. This loyalty is what every creator dreams of—it means you're making an impact and leaving a mark.

Audience loyalty equals stability. When your audience is engaged and keeps coming back for more, it creates a reliable foundation for your creative endeavors. Whether monetizing your content or aiming for more reach, a dedicated audience is like a safety net. It gives you a consistent support base, making your creative journey smoother and more sustainable.

Let's not forget the collaboration potential. An engaged audience opens doors to collaborations and partnerships. Brands or other creators often look for engaged audiences when seeking partnerships. Your audience's engagement and interest can attract opportunities for sponsorships, collaborations, or even joint ventures. Your audience becomes not just your fan base but a valuable asset in the eyes of potential collaborators.

Besides, an engaged audience helps you improve. Their reactions and feedback are your compass for the next steps. You get to know what resonates with them, what they like, and what they want more of. It's like having a focus group always at your disposal to guide your creative decisions.

Common Mistakes You Might be Making when Engaging Your Audience

Imagine you're at a party. You're chatting with friends and having a good time, but suddenly, someone starts talking only about themselves, not asking anyone else about their day or interests. You'd probably roll your eyes or find someone else to talk to, right? In the creator world, that's much like what happens when we forget to engage our audience properly.

One big mistake we sometimes make is being all about our content and forgetting the people consuming it. It's like a one-sided conversation where you're just talking and not listening. Maybe you post something awesome, but when your audience comments or asks questions, and you don't respond or acknowledge them, it's a bit like ignoring a friend's high-five. Not cool!

Then there's the scattergun approach. You know, when creators blast their content everywhere, hoping it sticks, without really thinking about who they're talking to. It's like throwing a bunch of stuff at the wall and seeing what sticks. But that shotgun strategy doesn't always hit the target; it can feel impersonal and disconnected.

Being too "salesy” is another classic mistake. Have you seen those creators who are all about pushing their products or services without building a real relationship first? It's like meeting someone for the first time and them already trying to sell you something. Not the best way to start a friendship, right?

I've had my fair share of blunders in these areas. When I started out, I was so focused on creating content that I forgot about the folks watching or reading it. I'd post and move on, not realizing the power of engaging with the community. It took me a while to understand that it's not just about what I create; it's about the conversations and connections it sparks.

But here's the kicker—audience engagement is like rocket fuel for creators. When you get it right, it's magical! Engaged audiences aren't just fans; they're your community. They're the ones who'll spread the word about your work, bring in new faces, and keep coming back for more. They'll give you feedback and ideas and even challenge you to improve. Keeping them engaged is like nurturing a friendship; it's about listening, responding, and making them feel heard and valued.

When your audience is hooked, they become your biggest cheerleaders. They'll support you, give you honest feedback, and inspire you to create even better stuff. Plus, engaged audiences open doors to collaborations, opportunities, and growth. It's not just about the numbers; it's about building a genuine, thriving relationship that fuels your creativity and success.

Ultimately, when you create content that clicks with your audience, you build a relationship. It's not just about numbers; it's about connecting on a personal level. And when that connection is strong, it's a win-win. People get content they love; you know you're hitting the mark with your creativity.

Dos and Don’ts for Audience Engagement:

DO:

  • Initiate Conversations: Start discussions, ask questions, and engage actively with audience comments.

  • Listen and Acknowledge: Acknowledge feedback, opinions, and contributions from your audience.

  • Be Consistent and Responsive: Engage regularly and promptly with audience comments and messages.

  • Personalize Interactions: Address individuals by name and respond thoughtfully to create connections.

  • Provide Value: Offer valuable insights, information, or entertainment to enrich engagement.

DON'T:

  • Neglect Interaction Opportunities: Avoid creating content without engagement prompts for viewers.

  • Dismiss Audience Feedback: Don't ignore comments or feedback; acknowledge audience contributions.

  • Be Inconsistent or Unresponsive: Avoid irregular engagement or delayed responses that deter interaction.

  • Respond Impersonally: Steer clear of generic or automated responses that lack genuine interaction.

  • Provide Empty Engagement: Avoid interactions that lack substance or fail to add value to the audience's experience.

Creator-First Audience Engagement Meter

Think of audience engagement as different levels of interaction between you and your viewers, readers, or listeners—kind of like a spectrum of involvement.

Audience engagement operates on a spectrum, ranging from basic interactions to deep, invested involvement. Here are the different levels:

Passive Engagement: 

This is where your audience consumes your content without actively interacting. They might watch your videos, read your posts, or listen to your podcasts but rarely engage beyond that.

Basic Engagement: 

These folks interact through simple actions like likes, shares, or follows. They're acknowledging your content, but it's minimal interaction.

Moderate Engagement: 

Here, your audience starts commenting or reposting your content. They're becoming more involved, initiating conversations, and sharing their thoughts.

Active Engagement: 

This level involves deeper interaction—think regular commenting, sharing personal stories, actively participating in discussions, and maybe even defending your content or opinions.

Super Fan Engagement: 

These are your ride-or-die supporters! They're highly involved, advocating for your content, creating their own inspired content, and consistently engaging across all your platforms.

How To Know Your Audience is Engaged (and How Much)

What makes an audience truly engaged? It's not just about the numbers; it's about the vibe, the feeling you get from them. Engaged audiences aren't just silent spectators but active participants in your content journey. They're the ones who'll stick around, interact, and keep coming back for more. 

Indicators of an Engaged audience:

Consistent Interaction:

They regularly interact with your content. You'll see them liking, commenting, or sharing across your posts or videos. It's like having familiar faces at every gathering.

  • Frequency of Interaction: How often does this person engage with your content? Are they regular visitors or occasional passersby?

  • Variety of Engagement: Do they engage in different ways—liking, commenting, sharing, etc.? Or is their interaction limited to just one type of engagement?

Real Scenario: Emma, a travel vlogger, has regular commenters like Sarah and Tom who interact with almost every video she posts, sharing their experiences or asking questions about the destinations.

More Discussions:

Engaged audiences don't just drop a "nice post" and vanish; they dive into the discussion. They'll ask questions, share personal stories, or even respectfully debate a point you've made. It's like having a group of friends who keep the conversation going.

  • Quality of Comments: Are their comments substantial, insightful, or thought-provoking, or are they just one-liners?

  • Discussion Contribution: Do they initiate or contribute to discussions in the comment section, adding value to the conversation?

Real Scenario: John, a technology YouTuber, has a viewer named Chris who not only comments on his videos but initiates discussions, raises questions about tech concepts, and engages in constructive debates with other viewers.

Loyalty & Advocacy:

These are the folks who not only engage with your content but actively advocate for it. They'll recommend it to their friends, defend it from criticism, and essentially become your champions. It's like having your own fan club!

  • Sharing and Recommendations: Do they actively share your content on their own platforms or recommend it to their friends?

  • Defending Your Content: Are they supportive and defend your content against negative comments or criticism?

Real Scenario: Sarah, a lifestyle blogger, has a follower, Kate, who not only shares her blog posts consistently on social media but also defends Sarah's content against negative comments and actively recommends it to her friends.

Deeper Level Connections:

Engaged audiences feel connected to you and your content. They'll reference your previous works, share personal experiences related to your content, and genuinely feel like they're part of your journey. It's like having a tight-knit community of like-minded individuals.

  • Referencing Previous Content: Do they refer back to or mention previous content you've created in their comments?

  • Sharing Personal Stories: Do they share personal anecdotes or experiences related to the topics you cover?

Real Scenario: Alex, a fitness influencer, has followers who often reference his previous workout videos, share their fitness progress inspired by his content, and discuss personal milestones achieved following his routines.

Honest Feedback and Input:

They give constructive feedback. When you ask for opinions or ideas, they're quick to share their thoughts, and they do it because they genuinely care about your content improving. It's like having a team of advisors who want to see you succeed.

  • Providing Constructive Feedback: When you ask for opinions or improvements, do they offer constructive feedback?

  • Engagement with Polls or Surveys: Are they actively participating in polls, surveys, or Q&A sessions you host?

Real Scenario: Maya, an artist on Instagram, receives constructive feedback from her followers whenever she posts new artwork. They offer suggestions for improvement or ideas for her next creations because they want to see her art evolve.


So, when you see these traits in your audience, it's not just about numbers anymore. It's about having a group of friends, supporters, and collaborators who are right there with you, shaping your creative path and cheering you on.

Audience engagement metrics give you a broader understanding of where your audience falls on the engagement spectrum. It's not just about the numbers but the quality and depth of their interactions with your content.

Building Relationships With Your Audience

Relationship building with your audience is the key to a creator's success in a creator-first, audience-driven landscape. Audience engagement builds meaningful connections. It's like nurturing friendships; it takes time, effort, and genuine interest. Engage authentically, listen, respond, and create content that resonates with your audience's interests and needs.

Building authentic relationships with your audience is the golden ticket in a creator-first landscape. It's like nurturing friendships; you invest time, show genuine interest, and engage meaningfully. Here's how to do it, and let's incorporate your suggestions:

Relationship Building Tools and Platforms I Love:

Audience Engagement Platforms [Beehiiv, Slack, and Mighty Networks]

Utilize Beehiiv for newsletters. It's a game-changer in my book, offering a personal touch to your updates. For community engagement, leverage Slack and Mighty Networks. These platforms, especially in ClubPF, allow your audience to connect, share, and feel part of a tight-knit community.

Live Streaming (LinkedIn Live):

Expand your reach with LinkedIn Live via Restream or Streamyard. Live streaming brings a real-time connection, allowing your audience to engage with you more personally.

Analytics (Authoredup):

Keep a close eye on your performance using Authoredup analytics. It's your backstage pass to understanding what resonates with your audience. 

Success isn't just about numbers; it's about fostering genuine connections. Listen to your audience, respond authentically, and tailor your content to what they love. It's a two-way street of giving and receiving. 

Relationship Building Toolkit for Creators

  1. Social Media Management:

    • Hootsuite: Schedule posts, monitor comments, and engage across multiple social media platforms from one dashboard.

    • Buffer: Plan and schedule content, track engagement, and analyze performance across various social channels.

  2. Community Engagement Platforms:

    • Discord: Create a community server for direct engagement, discussions, and exclusive content sharing with your audience.

    • Facebook Groups: Foster a community by creating a dedicated group for discussions, Q&A sessions, and sharing insights.

  3. Audience Polls & Feedback Tools:

    • SurveyMonkey: Collect feedback opinions and conduct surveys to understand audience preferences and needs.

    • Google Forms: Create polls or questionnaires to gather insights or opinions on specific content or future topics.

  4. Live Streaming & Q&A Platforms:

    • Instagram Live: Host live sessions for Q&A, behind-the-scenes, or real-time engagement with your audience.

    • Twitch: Ideal for live streaming gaming content and interacting with an active community through chat.

  5. Email Marketing & Newsletter Platforms:

    • Mailchimp: Create newsletters to share updates, exclusive content, or behind-the-scenes insights with subscribers.

    • ConvertKit: Segment your audience, automate emails, and nurture relationships through personalized messages.

  6. Interactive Content Creation:

    • Canva: Design interactive visuals, polls, or engaging graphics to prompt audience interaction on social media or within your content.

    • Adobe Spark: Create compelling videos, web pages, or graphics to enhance audience engagement and visual storytelling.

  7. Analytics & Insight Tools:

    • Google Analytics: Track website traffic, audience behavior, and content performance to tailor content based on insights.

    • Social Media Analytics (e.g., Facebook Insights, Twitter Analytics): Analyze engagement metrics to understand what resonates with your audience.

  8. Direct Communication & Collaboration:

    • Slack: Collaborate with team members or dedicated followers, fostering direct communication and idea sharing.

    • LinkedIn Messaging: Connect and engage directly with professionals or niche audiences for collaboration or discussions.


Place your audience at the forefront of everything you do. Think of them when creating content—what do they want to see, learn, or experience? Their needs should drive your creative decisions. It's about creating a space where they feel heard, valued, and appreciated.

Your audience is the backbone of your success. Their engagement fuels growth, stability, and opportunities. Focus on delivering value, fostering a sense of community, and consistently engaging with them to turn passive viewers into active participants in your creative journey.

Success as a creator isn't just about creating great content but cultivating a thriving, engaged community. When you prioritize building relationships, put your audience's needs first, and let their engagement guide your creative path, you're not just creating content—you're fostering a loyal, supportive community that's integral to your success.

✅ The Quick-Start Guide to Audience Engagement

  1. Know Your Audience:

    • Action: Take time to understand your audience's demographics, interests, and preferences through surveys, social media insights, or direct interactions.

  2. Create Value-Centric Content:

    • Action: Craft content that resonates with your audience's interests, solves their problems, or entertains them. Prioritize quality and relevance.

  3. Active Listening & Engagement:

    • Action: Respond promptly and authentically to comments, messages, and feedback. Engage in discussions, ask questions, and acknowledge audience contributions.

  4. Community Building:

    • Action: Establish a dedicated space for your community—be it a Facebook group, Discord server, or LinkedIn community—to foster discussions and connections.

  5. Consistent Communication:

    • Action: Regularly communicate with your audience through newsletters, live streams, Q&A sessions, or behind-the-scenes content, keeping them engaged and informed.

  6. Feedback Integration:

    • Action: Act on feedback received from your audience. Implement suggestions or improvements that align with their needs and preferences.

  7. Experiment & Adapt:

    • Action: Try new engagement tactics—polls, contests, interactive content—to keep your audience engaged. Adapt based on what works best for your community.

  8. Metrics Tracking & Analysis:

    • Action: Use analytics tools to track engagement metrics—likes, comments, shares, website traffic—to understand audience behavior and content performance.

  9. Consistency & Patience:

    • Action: Stay consistent in your engagement efforts, but also be patient. Building an engaged community takes time and continuous effort.

Nick Bennett 9 min

Engaging With Your Audience


Audience is a creator’s backbone. They're the people who watch, listen, read, and engage with what you create. Their feedback, comments, and reactions are pure gold because they show you what's working and what isn't. Audiences are your source of validation and improvement. Imagine creating something you're really proud of, but it lands with a thud—minimal views, no comments, no interaction. That stings, right? When your audience is engaged, you have a direct line of communication with them. They become actively involved in what you're putting out there rather than passively consuming it. They'll share your stuff and talk about it; that word-of-mouth buzz is priceless. That kind of engagement helps your content reach more people, expanding your audience.


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