Sit down with Alex Schulte, previously Head of Marketing at Donut and currently Fractional CMO. She and host Melissa Moody dive into the challenges (and joys) of mission-driven marketing. Including: - Finding the between delegating and owning things so they don't drop - Alex's newest project: Climate Film Fest NYC - Why marketers decide to get involved in a mission-driven organization or business - How we spend time on projects that mean something to ourselves. - The shift of NPOs to being run more like corporate structures and the challenges of marketing salaries catching pu with that - Adding mission into your own existing day job - An all-important Arrested Development reference - The painful challenges of co-marketing with a partner larger than your own company Links from the show: - Alex's Bio on LinkedIn - Climate Film Fest NYC (@climatefilmfestnyc) - Ecologi (ecologi.com) - Send Check It (sendcheckit.com) subject line tester - We Are For Good Podcast (weareforgood.com)
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