Melissa Moody 38 min

Delivering Mission-based Marketing with Alex Schulte (Climate Film Fest NYC)


Sit down with Alex Schulte, previously Head of Marketing at Donut and currently Fractional CMO. She and host Melissa Moody dive into the challenges (and joys) of mission-driven marketing. Including: - Finding the between delegating and owning things so they don't drop - Alex's newest project: Climate Film Fest NYC - Why marketers decide to get involved in a mission-driven organization or business - How we spend time on projects that mean something to ourselves. - The shift of NPOs to being run more like corporate structures and the challenges of marketing salaries catching pu with that - Adding mission into your own existing day job - An all-important Arrested Development reference - The painful challenges of co-marketing with a partner larger than your own company Links from the show: - Alex's Bio on LinkedIn - Climate Film Fest NYC (@climatefilmfestnyc) - Ecologi (ecologi.com) - Send Check It (sendcheckit.com) subject line tester - We Are For Good Podcast (weareforgood.com)



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