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Building Your Legacy

Building Your Legacy

Nick Bennett 18 min

Why Think About Building a Legacy?

When you plan a series of videos or content, you build a storyline. Each piece connects, building upon the last one. Create a puzzle where each piece fits together to form a beautiful picture. That's the charm of thinking long-term—you're creating something meaningful and cohesive.

Now, what keeps creators motivated in the long run? It's passion. When you're passionate about your content and the message you're sharing, thinking long-term becomes exciting. You're not just chasing views or likes; you're on a mission to share something you truly believe in.

I remember when I started my podcast. At first, I was focused on getting those initial listens, but then I realized the real joy came from seeing my audience grow and hearing how my episodes impacted their lives. That's the stuff that keeps you going—the connection with your audience and the feeling that you're making a difference.

Plus, thinking long-term helps you stay adaptable. You can try new things, see what works, and evolve your content over time. It's like being a chef—you keep experimenting with flavors, tweaking recipes, and eventually, create something amazing everyone loves.

Think of a creator's legacy as their footprint in the sands of time—the mark they leave on the world through their work. It's not just about what they create now; it's about the lasting impact that echoes even when they're not actively creating anymore.

Why do Creators Want to Build a Legacy?

Creators want a legacy because it's like leaving a part of themselves behind, something that lives on and continues to inspire, educate, or entertain even when they're no longer around. It's that feeling of making a difference, of leaving a positive influence that extends beyond their immediate reach.

Remember Bob Ross? The guy with the soothing voice who painted happy little trees? He's a legend! Decades after his passing, his painting tutorials still inspire new artists. That's a legacy right there! He didn't just teach people to paint; he sparked a whole movement of creativity that's alive and thriving today.

Then there's Stan Lee, the superhero creator behind Marvel Comics. He crafted characters like Spider-Man and Iron Man. His stories aren't just comics; they're cultural icons! Even after he's gone, his characters are saving the day on screens and in our hearts.

And look at YouTubers like MrBeast or PewDiePie. They've built empires of content that entertain and impact millions. MrBeast, with his crazy challenges, or PewDiePie, with his gaming and commentary—these guys have left an indelible mark on the digital landscape.

Even in different fields, there are creators who've left their mark. Take Jane Goodall, the primatologist who redefined our understanding of chimpanzees and conservation. Her work continues to inspire generations of scientists and animal lovers.

Closer to home, I've seen small-time YouTubers who started with DIY tutorials and grew into influential figures within their niche. They might not have millions of subscribers, but they've built communities that look up to them for guidance and inspiration. That's a legacy in its own right!

These creators didn't just create content; they created movements. They touched lives sparked passions, and their impact stretches far beyond their own lifetimes. That's the power of a legacy—the ripple effect of your creativity and influence keeps going, inspiring others to pick up the torch and carry it forward.

Legacy, Connection, and Impact:

Imagine stumbling upon a piece of art or a video from a creator who's no longer around. You feel that connection, right? It's like they're speaking to you across time, leaving a piece of themselves for you to experience. That's the power of a creator's legacy—it goes beyond their lifetime and touches people in ways they might not even imagine.

Now, here's the fascinating part: a creator's legacy isn't confined to just their fans or followers. It spreads like wildfire, influencing others who might not even know the creator's name. Imagine someone inspired by a book, a song, or a piece of art created by a long-gone artist. That inspiration might fuel a new creator, who then inspires others, creating this beautiful chain reaction of creativity and influence.

Creators aren't just leaving behind their work; they're leaving behind a legacy of possibilities. Their creations can shape perspectives, challenge norms, and spark change in society. It's like planting seeds of inspiration that grow into something bigger than themselves.

And it's not just about the impact on individuals. A creator's legacy can shape cultures, movements, and even entire industries. Think about how certain films, books, or art movements have changed how we perceive the world. That's the impact of a creator's legacy—it's a part of the cultural fabric, shaping how we think and feel.

Tips for Achieving Widespread Impact

Authenticity is Key:

Stay true to your voice and vision. Authenticity resonates deeply and sets you apart.

Purpose-Driven Content:

Create with intention. Focus on content that educates, challenges, or sparks meaningful conversations.

Tackle Relevant Themes:

Address topics that resonate with the zeitgeist. Speak to the current pulse of your audience and society.

Collaborate & Amplify:

Partner with others in your field or adjacent industries. Collaborations can expand your reach and influence.

Consistent & Timely Engagement:

Regularly engage with your audience. Timely responses and consistent presence build rapport and trust.

Quality Over Quantity:

Prioritize quality content that leaves a lasting impact over frequent but forgettable uploads.

Push Boundaries, but Responsibly:

Challenge norms, but ensure your message is responsible and respectful.

Community Building:

Foster a strong community around your content. Engaged communities become advocates who spread your message further.

Adaptation & Evolution:

Stay adaptable. Evolve with your audience and changing trends while staying true to your core values.

Measure Impact Beyond Metrics:

Look beyond views and likes. Measure impact by how deeply your content resonates with your audience and its broader societal effect.

What Makes a Legacy (Examples)

What sets a creator's legacy apart?

It is how you tie your vision to their creative output. It's the stories they've told, the art they've crafted, the knowledge they've shared, and the emotions they've stirred through their work. While others might leave behind legacies through different avenues—maybe through philanthropy, leadership, or invention—a creator's legacy is intricately woven into the fabric of their creations. It's like their art becomes a part of people's lives, influencing them, shaping their thoughts, and evoking emotions long after the creator is gone.

Creators strive for a legacy because it's a way to leave a piece of themselves in the world—a way to inspire future generations, spark change, or simply bring joy to someone's day. It's that whisper of immortality, knowing that their work continues to impact lives, and that, in essence, is what makes a creator's legacy so special and different from others.

So, a creator's legacy isn't just a personal thing; it's a gift to the world. It's a way to inspire, educate, and connect with people across time and space, creating a lasting imprint beyond their lifetime.

Revolutionary Creator Legacies and What Can You Learn from Them:

Let's see some creator legacies that have made a big splash and the lessons beginner creators can glean from them:

Stan Lee (Marvel Comics):

Stan Lee's legacy in the comic book world is colossal. He co-created iconic characters like Spider-Man, Iron Man, and the X-Men. His legacy isn't just about the superheroes; it's about the complexities and humanity he infused into them. Beginner creators can learn the power of storytelling—creating characters that resonate beyond their powers, connecting with audiences on a deeper level.

Maya Angelou (Author & Poet):

Maya Angelou's legacy is etched in her powerful words. Her poetry and autobiographical works, like "I Know Why the Caged Bird Sings," touched countless lives. From her resilience to her advocacy for civil rights, her legacy teaches beginner creators about the impact of authenticity—using personal experiences to connect universally.

Steve Jobs (Apple Inc.):

Jobs' legacy goes beyond products; it's about innovation and vision. He revolutionized technology, changing how we interact with devices. Beginner creators can learn the importance of relentless pursuit in perfecting their craft and thinking beyond the present to shape the future.

Bob Ross (Painter & TV Host):

Bob Ross' legacy isn't just in his paintings; it's in his calming demeanor and the joy he brought to millions through "The Joy of Painting." His legacy teaches beginner creators the power of connection—how personality and authenticity can create a devoted community around your work.

JK Rowling (Author, Harry Potter Series):

Rowling's legacy with Harry Potter isn't just about a magical world and instilling hope, empathy, and bravery. Her series impacted readers globally, emphasizing inclusivity and standing up against discrimination. Beginner creators can learn about creating content that transcends entertainment and becomes a force for positive change.

From these creators, beginners can learn that legacy isn't just about fame or success—it's about the deeper impact and values your work embodies. It's about storytelling that resonates, authenticity that connects, innovation that shapes the future, and content that goes beyond entertainment to touch hearts and minds and even change the world.

6 Powerful Legacy-Building Strategies

While there's no one-size-fits-all formula for building a creator's legacy, there are some awesome strategies that many successful creators swear by. It's like having a toolkit that helps shape your legacy. Let's break down a proven framework:

Strategy #1 Craft Your Signature Style: 

Just like a superhero has an iconic costume, find your unique style or niche. It could be your storytelling, art technique, or perspective on a topic. When I discovered my signature style, it became my creative fingerprint—a recognizable mark in a sea of content.

Explore Your Interests: 

Start by exploring what genuinely excites you. What topics, themes, or mediums do you gravitate toward naturally? Dive into different styles, genres, or subjects. Experimentation is key at this stage.

Analyze Your Influences:

Reflect on the creators, artists, or works that inspire you. What elements do you admire in their work? Identify patterns or themes that resonate with you. Pick out pieces of inspiration to build your creative puzzle.

Experiment Widely: 

Try various creative techniques, styles, or content formats. Don't limit yourself early on. Try different avenues, whether it's writing, painting, vlogging, or podcasting, until something feels right. It's like trying on different outfits to see which one fits perfectly.

Reflect and Evaluate: 

Take a step back and assess your work. Notice recurring themes, visual elements, or storytelling approaches consistently appearing in your creations. Pay attention to what feels most authentic and enjoyable for you—find those familiar notes in a song that's uniquely yours.

Refine and Embrace Uniqueness: 

Once you've identified certain elements or approaches that feel uniquely yours, refine and embrace them. It could be your use of color, a specific writing tone, or a recurring theme in your content. Don't be afraid to stand out—your uniqueness is your superpower.

Feedback and Iteration: 

Seek feedback from peers or your audience. Sometimes, others can identify your strengths or standout elements that you might overlook. Use feedback as guidance for fine-tuning and evolving your signature style.

Consistency and Evolution: 

As you start identifying your signature style, stay consistent in showcasing it across your work. However, allows room for evolution. Your style might refine or evolve over time, and that's perfectly okay—it's like a painting that gains depth with each stroke.

Finding your signature style is a journey, not a destination. It's a blend of self-discovery, experimentation, and embracing what makes you uniquely you. Stay true to your passions, keep exploring, and let your authentic voice shine through—it makes your creations stand out in a crowded creative landscape.



Strategy #2 Create Evergreen Content:

Think of evergreen content as the timeless classics in your arsenal. Craft tutorials, guides, or stories that remain valuable and relevant for years. They're like the foundation stones of your legacy—solid, enduring, and always drawing people in.

Creating evergreen content involves crafting material that remains relevant and valuable to your audience over extended periods. Here's how to make content that stands the test of time:

Select Timeless Topics: 

Select subjects with enduring relevance. Consider foundational concepts, fundamental how-tos, or perennially relevant themes within your niche. For instance, "Introduction to Photography" or "Essential Cooking Techniques" are evergreen topics.

Comprehensive Guides & Tutorials: 

Develop in-depth guides, tutorials, or resources that offer long-term value. These pieces should provide comprehensive information and be the go-to references for beginners and seasoned enthusiasts.

Solve Persistent Problems: 

Identify common challenges within your niche and create content that offers solutions. These solutions should remain pertinent even as trends and technologies evolve. For example, "Troubleshooting Common Software Errors" or "Effective Time Management Tips."

Educational Content: 

Craft educational content that explains principles, theories, or strategies. Focus on universal principles that remain relevant irrespective of time or specific trends.

Evergreen Formats: 

Certain content formats tend to remain timeless, like "How-to" guides, "Top Tips" lists, or explanatory videos. These formats continue to attract audiences seeking fundamental knowledge.

Update & Maintain: 

Even evergreen content needs occasional updates to stay current. Review and refresh your content periodically to ensure accuracy and relevance. It's like tending to a garden—pruning and nurturing to keep it thriving.

Evergreen SEO: 

Incorporate SEO strategies focused on perennially relevant keywords rather than trending ones. Optimize your content to rank well over time, enhancing its longevity.

Evergreen Promotion: 

Continuously promote your evergreen content across platforms. While it may not be the latest, consistently sharing it keeps it visible and accessible to new audiences.

Creating evergreen content doesn't mean avoiding all timely topics or trends. It's about finding a balance and ensuring the core of your content remains valuable and relevant regardless of the passage of time.

Strategy #3 Diversify Your Content Arsenal: 

Don't put all your eggs in one basket! Explore different content formats—videos, podcasts, blogs, or social media. It's like having multiple tools in your creative toolbox. It not only keeps things fresh but also attracts diverse audiences.

Diversifying your content involves expanding the range of formats, topics, or platforms you use to connect with your audience. Here's how to do it effectively:

Explore Different Formats: 

Experiment with various content formats such as videos, blog posts, podcasts, infographics, eBooks, or webinars. For instance, if you've primarily been creating videos, try converting some content into written blogs or vice versa.

Cover a Range of Topics:

Branch out beyond your usual subjects. Explore related or complementary topics within your niche that might interest your audience. For example, you could cover nutrition, mental health, or workout gear reviews if you're a fitness creator.

Adapt Content for Different Audiences: 

Tailor your content to cater to various audience segments. Consider creating content for beginners, intermediate users, or advanced enthusiasts within your niche.

Platform Expansion: 

Extend your presence to different platforms where your audience might be active. If you've primarily focused on YouTube, consider branching out to Instagram, TikTok, or LinkedIn to reach different demographics or engage with your audience in diverse ways.

Collaborate & Guest Content: 

Collaborate with other creators or experts in your field. Guest appearances, co-creating content, or inviting guest contributors can add diversity and fresh perspectives to your content.

Mix Up Visuals & Styles: 

Experiment with different visual styles, aesthetics, or tones. It could be changing your filming locations, altering your editing style, or using diverse visual elements to keep your content visually engaging.

Engage with Trends & Challenges: 

Occasionally participate in trending challenges or topics relevant to your niche. It's a way to keep your content current while retaining your core themes.

Polls & Audience Input: 

Involve your audience in content decisions. Use polls, surveys, or Q&A sessions to understand what type of content they'd like to see and tailor your creations accordingly.

Content diversity is more than variety for the sake of it; it's about catering to different preferences within your audience, reaching new audiences, and keeping your content fresh and engaging. Experimentation is key—don't be afraid to try new things and see what resonates best with your audience.


Strategy #4 Document Your Journey: 

Share your creative journey's ups, downs, and lessons learned. It's like writing a memoir as you go—a story that showcases your growth and resonates with others, inspiring and connecting on a deeper level.

Documenting your journey as a creator involves sharing your experiences, learnings, and growth with your audience. 

Creators who documented their journey:

Casey Neistat's Vlogging Journey:

Casey didn't just vlog his daily life; he crafted stories that connected with people. His vlogs weren’t just about showing off a fancy life—the raw, unfiltered journey got folks hooked.

Remember when he documented his daily routine, showcasing the highs and lows of being a creator? It wasn’t just a peek into his life; it was like inviting viewers to walk alongside him, experiencing the hustle and struggles of a content creator.

Gary Vaynerchuk's Hustle:

Gary Vee is another prime example. He didn’t just talk about business strategies; he documented his grind, sharing his wins and losses. His journey was the content! It wasn’t just tips and tricks but the real-life application of those strategies.

He showed the late nights, the constant hustle, and the dedication to his craft. It was like a reality show, but it was about hard work and determination instead of drama.

Marques Brownlee (MKBHD):

Marques started as a tech enthusiast in his bedroom, reviewing gadgets and sharing his passion for tech. He didn’t just showcase gadgets; he documented his growth, challenges, and learning experiences in the tech world. 

As he grew, his audience saw not just the evolution of gadgets but also witnessed his journey from a bedroom reviewer to a tech influencer. His genuine passion for tech and transparency in his journey captivated and educated millions.

Emma Chamberlain:

Emma's rise to fame wasn’t just about fashion and lifestyle vlogs but her journey from an authentic, relatable teen to a global influencer. She shared her highs and lows, anxiety struggles, and daily life. 

Her audience connected deeply because they saw themselves in her journey. It wasn't just about the glamorous moments; it was the real, messy, everyday life stuff that resonated.

Simon Sinek:

Simon’s journey wasn’t a typical "YouTuber" story. He’s known for his talks on leadership and business, but he documented his journey towards those concepts. He shared personal anecdotes, experiences, and his path to becoming an influential thought leader. 

His audience didn’t just learn leadership principles; they witnessed the growth and struggles behind those insights.

Nas Daily:

Nas started with a simple concept—creating a daily one-minute video. But it was more than just showcasing beautiful destinations; it was about documenting his global journey. 

Each video shared stories, cultures, and people he met worldwide. His journey became a global adventure that inspired empathy, understanding, and unity.

Here's how you can also effectively document your journey:

Choose Your Medium: Select the platform or medium that suits your style and content best. It could be through vlogs, writing blogs, social media posts, podcasts, or a combination of these.

Define Your Story: Identify the aspects of your journey that you want to share. It could be your creative process, challenges you face, successes, failures, behind-the-scenes moments, or personal insights.

Consistent Updates: Establish a consistent schedule for sharing updates. Whether it's weekly, bi-weekly, or monthly, regular updates keep your audience engaged and invested in your journey.

Be Authentic: Share your experiences honestly and authentically. Your audience appreciates genuine stories and struggles. Being vulnerable can foster stronger connections.

Visual Documentation: Incorporate visuals—photos, videos, or graphics—to complement your storytelling. Visuals add depth and authenticity to your narrative.

Share Learnings & Milestones: Highlight key lessons learned, milestones achieved, or significant moments in your journey. It helps inspire and educate your audience.

Invite Engagement: Encourage interaction and engagement with your audience. Ask for their thoughts, opinions, or advice related to your journey. Respond to comments and messages to foster a community.

Show Growth: Showcase your progress and growth over time. Whether it's improving your skills, expanding your audience, or overcoming challenges, demonstrate your journey's evolution.

Reflect and Recap: Periodically reflect on your journey and share recaps or summaries. It helps not only in self-reflection but also in keeping your audience updated on the bigger picture.

Value-Driven Content: Ensure your journey content aligns with the values and interests of your audience. Share content that educates entertains, or inspires them, keeping them engaged in your narrative.

Your journey is unique, and documenting it isn't just about showcasing successes—it's about sharing the process, the lessons, and the moments that shape you as a creator. Authenticity, consistency, and audience engagement are key elements in effectively documenting your journey. 

Strategy #5 Cultivate Succession: 

Mentor, guide, and inspire emerging creators. Passing on knowledge and nurturing talent creates a ripple effect, contributing to a legacy beyond your creations. I began mentoring aspiring creators, and seeing them succeed became a part of my legacy as well.

Cultivating succession involves mentoring, guiding, and inspiring emerging creators to ensure a lasting impact beyond your own work. Here's how you can nurture the next generation:

Offer Mentorship: 

Extend support and guidance to aspiring creators. Share your knowledge, experiences, and insights to help them navigate their creative journey. It's like being a guiding light for those starting out.

Create Educational Resources:

Develop resources such as tutorials, workshops, or online courses that impart valuable skills and knowledge. It's about empowering others with the tools for success.

Collaborate & Co-Create: 

Collaborate with emerging creators on projects or initiatives. Encourage partnerships that provide them with exposure, experience, and networking opportunities.

Share Your Network: 

Introduce them to relevant contacts, communities, or platforms that can facilitate their growth. Connecting them with the right people can open doors and accelerate their progress.

Provide Feedback & Support: 

Offer constructive feedback on their work and encourage them. Constructive criticism helps them improve, and support fuels their motivation.

Highlight Their Work: 

Use your platform to showcase the work of promising talents. Feature their creations, promote their projects, or offer shoutouts to amplify their visibility.

Encourage Diverse Perspectives: 

Embrace diversity and encourage different voices, backgrounds, and perspectives. Create an inclusive environment that fosters creativity and innovation.

Instill Professionalism & Ethics: 

Share insights on professional conduct, ethics, and best practices in the creative field. Mentorship isn't just about skills; it's about shaping well-rounded creators.

Empower Entrepreneurship: 

Encourage entrepreneurial thinking and guide monetization, branding, and sustaining a creative career.

Emphasize Long-Term Relationships: 

Build long-lasting relationships with those you mentor. Stay connected, offer ongoing support, and celebrate their achievements as they grow.

By cultivating succession, you're not just imparting knowledge; you're sowing the seeds for a legacy beyond your contributions. It's about nurturing a community of creators who carry forward your values, creativity, and impact into the future.

* This strategy is so powerful (but also so nuanced) that I didn't want to cover it all here in this overview. You'll find more detail about how to become a fantastic mentor in the next lesson.

Strategy #6 Legacy Projects & Initiatives:

Undertake projects or initiatives that transcend your regular content. These could be charitable campaigns, educational programs, or creative ventures that make a significant impact beyond just entertainment. I embarked on a project to raise awareness about an important cause through my content, and it became a part of my legacy, resonating with my audience deeply.

Finding legacy projects and initiatives involves exploring opportunities aligned with your values and passions. Here's a roadmap to discover such endeavors:

Reflect on Your Passions:

Consider what causes, subjects, or issues deeply resonate with you. What do you care about? Identifying your passions forms the foundation for selecting a meaningful legacy project.

Research Existing Initiatives:

Explore existing projects, organizations, or movements working in areas that interest you. Look for initiatives that align with your values and offer opportunities for involvement.

Engage with Communities:

Join communities, forums, or groups related to your interests. Engaging with like-minded individuals can reveal potential projects or collaborations.

Attend Events and Workshops:

Participate in events, workshops, or seminars focused on causes or topics you're passionate about. These gatherings often highlight ongoing projects or offer ideas for new initiatives.

Network & Seek Advice:

Contact professionals or experts in fields related to your interests. Networking can provide insights into ongoing projects or potential areas where your contribution could be impactful.

Local Opportunities:

Look for initiatives in your local community. Sometimes, impactful projects exist right in your neighborhood or city, addressing specific local needs.

Use Online Platforms:

Utilize online platforms and databases that list volunteering opportunities, projects seeking collaborators, or organizations working on various causes.

Collaborate with Creators:

Collaborate with fellow creators or influencers who share your values. Joint projects can amplify impact and visibility.

Assess Feasibility & Alignment:

Evaluate the feasibility of potential projects considering your resources, skills, and available time. Ensure the initiative aligns with your goals and values.

Start Small:

If you can't find existing projects, consider initiating something independently. Begin with a small-scale project and gradually expand its scope as you gain experience and resources.

Legacy projects don't always have to be grand or global; even local initiatives can create a meaningful impact. The key is finding something that resonates with you and allows you to contribute positively to a cause or community that matters to you.

When I started out, I was so focused on immediate gains—more views, more followers, the works. But then I realized it's not just about the numbers. It's about the lasting impression we leave. It's the stories we tell, the connections we build, and the changes we inspire.

Long-term growth and building a legacy as a creator are like planting a tree. At first, it's just a tiny seed, right? But with care, patience, and nurturing, it grows into something mighty—a strong tree that offers shade and shelter and leaves a mark for generations.

Think about it this way: as creators, we're not just here to make a quick splash and vanish. We're crafting something that lasts and carries our essence and impact far into the future.

Long-term growth isn't a sprint; it's a marathon. It's about constantly improving, evolving, and leaving behind a body of work that speaks for itself. When I shifted my mindset to long-term growth, I noticed that it wasn't just about chasing trends but staying true to my values and passions.

Building a legacy is about leaving an impact beyond our screens. It's about the lives we touch, the communities we support, and the values we stand for. I remember when I embarked on a project that wasn't just about content—it was about something bigger, something that mattered. Seeing that project make a difference was like fuel for my soul.

Sure, it takes time, effort, and patience. There are ups, downs, and moments of doubt along the way. But that's the beauty of it, isn't it? It's a journey where we grow not just as creators but as individuals who leave a mark, inspire change, and create a legacy that lives on.

Long-term growth and legacy building are not just checkboxes on our creator to-do list; they're the stories we write, the impact we make, and the footprint we leave in this digital universe. And trust me, it's worth every bit of effort we put into it.

How to Be a Mentor: Practical Guide for Creators

Finding Mentees

Identify Your Expertise


  • List your specific skills and areas of expertise (e.g., video editing, social media marketing, storytelling).

  • Showcase expertise through content or workshops (e.g., sharing tutorials, case studies, or industry insights).


  • Skill Benchmark: Proficiency in Adobe Creative Suite (Photoshop, Premiere Pro).

  • Expertise Example: Successfully grew a YouTube channel from 0 to 100k subscribers.

Engage with Your Audience


  • Respond actively to comments, DMs, or emails seeking guidance.

  • Promote mentorship opportunities on your platforms (e.g., a dedicated 'Mentorship' section in newsletters and Instagram stories about mentorship availability).


  • Engagement Benchmark: Respond to at least 80% of direct messages within 24 hours.

  • Promotion Example: Include a call-to-action in each video inviting viewers to apply for mentorship.

Network and Collaborate


  • Attend industry events and collaborate with peers to expand reach.

  • Seek mentees through networking sessions or communities (e.g., joining forums, and engaging in LinkedIn groups).


  • Networking Benchmark: Attend a minimum of two industry-related events or webinars per month.

  • Collaboration Example: Partner with fellow creators for a joint mentorship program.

Structuring Mentorship

Define Mentorship Goals


  • Set clear objectives for mentorship sessions with your mentee.

  • Outline the mentorship's scope, timeline, and expectations (e.g., improving video editing skills within 3 months).


  • Goal Benchmark: Establish 3-5 SMART (Specific, Measurable, Achievable, Relevant, Time-bound) goals with each mentee.

  • Expectation Example: Weekly sessions focusing on script writing techniques and feedback.

Establish Communication Channels


  • Schedule regular sessions (weekly/bi-weekly) for discussions.

  • Create a dedicated communication platform (Slack, email, etc.).


  • Communication Benchmark: Set up bi-weekly 1-hour Zoom calls for in-depth discussions.

  • Platform Example: Use a shared Google Drive folder for resource sharing and document collaboration.

Tailor Mentorship to Individual Needs


  • Conduct a detailed assessment of the mentee's strengths and goals.

  • Create personalized action plans aligning with their aspirations (e.g., personalized feedback sessions, resource recommendations).


  • Assessment Benchmark: Administer a skills questionnaire to understand the mentee's proficiency and interests.

  • Personalization Example: Offer tailored exercises based on each mentee's specific skill gaps and learning pace.

Measuring Success

Set Milestones and Objectives


  • Define short-term and long-term goals collaboratively.

  • Break these goals into achievable milestones for tracking.


  • Milestone Benchmark: Complete the first draft of a short film script within the initial month.

  • Objective Example: Increase engagement rate on social media posts by 15% in three months.

Feedback and Evaluation

  • To-Dos:

    • Request regular feedback to gauge mentee's satisfaction and progress.

    • Evaluate achievements against set objectives and adapt strategies.

  • Examples:

    • Feedback Benchmark: Conduct bi-monthly feedback surveys to assess mentorship effectiveness.

    • Evaluation Example: Compare video editing quality at the beginning and after three months of mentorship.

Reflect and Iterate

  • To-Dos:

    • Reflect on the effectiveness of mentorship sessions.

    • Adapt mentorship methods based on feedback for continuous improvement.

  • Examples:

    • Reflection Benchmark: Dedicate time weekly to evaluate the mentorship's impact and effectiveness.

    • Iteration Example: Modify the mentorship structure based on mentee feedback for better comprehension.

Tips for Effective Mentorship

Listen Actively


  • Practice active listening during discussions and offer thoughtful insights.

  • Encourage mentees to share challenges and aspirations openly.


  • Listening Benchmark: Ask at least three probing questions to better understand the mentee's challenges during each session.

  • Support Example: Provide empathetic responses and actionable solutions to mentee queries.

Encourage Growth and Independence


  • Empower mentees to make decisions and learn from experiences.

  • Offer guidance while allowing space for creative exploration.


  • Empowerment Benchmark: Encourage mentees to lead a project and provide guidance when needed.

  • Independence Example: Challenge mentees to solve creative problems independently before offering suggestions.

Share Insights and Resources


  • Provide industry insights, recommended readings, or tools for skill enhancement.

  • Share resources and connections to broaden their knowledge.


  • Resource Sharing Benchmark: Share at least one relevant industry article or tutorial weekly.

  • Insights Example: Introduce mentees to industry contacts or platforms for networking opportunities.

📝 Homework & Next Steps


  • What kind of impact do you aspire to leave through your creations?

  • How can your content contribute positively to your audience's lives or perceptions?


  • Introduce an initiative or campaign in your content that aligns with a cause or message close to your heart.

  • Collect and share testimonials or success stories from your audience that reflect the impact of your content.

Nick Bennett 18 min

Building Your Legacy

Legacy is a direct product of long-term thinking, which gives creators a bigger picture view. You must look beyond today's video or this week's blog post, and pay attention to the legacy you're building, the impact you want to make, and the community you want to grow. It's like planting a garden—you're not just thinking about today's flowers but envisioning the whole landscape over time.

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