Dustin Tysick 25 min

Aligning Sales & Marketing Teams Through Customer Journey Mapping | Steffen Hedebrandt (Dreamdata)

Steffen Hedebrandt, Co-Founder of Dreamdata, joins Dustin on this week’s episode to discuss the importance of having a shared ICP to align sales and marketing efforts. In this episode, Dustin and Steffen emphasize the importance of high-quality leads from high-intent channels and accurate customer journey tracking. Also, about how essential accountability, efficiency, and collaboration between sales and marketing teams are.


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